One thing I really like about Meta is how flexible you can be with split testing. You can test multiple creatives without needing a massive budget. The way I like to do it is: 1 campaign → multiple ad sets → 1 ad per ad set So if I want to test 10 ads at $5/day each, I can run a $50/day test and give every creative a fair shot. This is important because when you put a bunch of ads inside one ad set, Meta might spend most of the budget on only one or two creatives. That doesn’t always give you a clean test. With one ad set per ad, I can compare performance more evenly, find the outliers, and start cutting the losers. My general rule is to give an ad around $50–$60 in spend before making a final decision, unless the early numbers are clearly telling me otherwise. And remember: cost per lead is only ONE metric. At the end of the day, customer acquisition cost and actual sales matter most. If you want help setting this up for your business, join one of the live calls with me or Olivia this week and we’ll help you build it out.

It can be anything: - New leads generated - Appointments booked - First campaign launched - Lower cost per lead - A piece of content that brought in a prospect - A sale that came from your system - Or even finally getting your ads live The goal of this group isn’t perfection it’s progress. Every campaign you launch, every video you post, and every adjustment you make gives us more data to work with. Drop your lead generation win from this week in the comments 👇 Let’s celebrate the wins and learn from what’s working.

Before we close out the week, I want everyone to take a second and recognize the progress you made. Drop a win from this week below, no matter how small it may seem. Maybe you: - Posted your first video - Generated your first lead - Booked an appointment - Closed a deal - Launched your ads - Stayed consistent - Learned something new - Did something you’ve been putting off A win is a win. Sometimes we’re so focused on the next goal that we forget to acknowledge how far we’ve already come. 👇 Drop your win below so we can celebrate with you!

We’re hosting a live workshop today at 3:30 PM EST showing you how to create AI-generated content that actually looks good, grabs attention, and can help generate leads for your business. We’ll be breaking down how we’re using AI to create content faster, test more ideas, and stay consistent without spending hours filming and editing. 🕞 Today at 3:30 PM EST Zoom - https://us05web.zoom.us/j/6495994125?pwd=OMeClTWawDWfutpqaN4JqjK8DVdOKp.1 If you’ve been wanting to learn how to use AI content for your business, make sure you’re there.

In this episode of Ditch Your Lead Vendor with Sean Whalen, we break down how studying creators you admire can help you create more authentic content. The goal isn’t to copy them. Study how they tell stories, share their personality, and connect with their audience beyond what they sell. Your homework: create four videos. One about what you do. Three about your personal stories, experiences, or beliefs that connect with the audience you want to attract.