One of the biggest downsides to publishing on Amazon is that you don't own the customer relationship. When someone buys your book, Amazon doesn't give you their name, email address, or any other contact information. Amazon owns the customer—you simply earn a royalty from the sale. That means someone can absolutely love your book... and you may never have a way to reach them again. That's why I always recommend having a strategy to connect with readers beyond Amazon. At the beginning of your book, introduce yourself and let readers know who you are and what they'll get from the book. Then include a QR code that leads them to the next step. That next step could be: - Your Skool community - A free resource - Your email list - Another book in the same niche - Your website or social media The goal is to turn a one-time reader into someone who becomes part of your community. One tool I really like for this is @Jeff Baer mini webpage. It's much more powerful than a QR code alone because you can introduce yourself, showcase your books, highlight your community, collect contact information, and point readers to multiple resources—all from one simple page. It's a low-friction way for readers to get to know you, whether they purchased a paperback or downloaded a free Kindle book. Don't let your relationship with your readers end at the final page of your book. Give them an easy way to stay connected—you'll build a stronger audience and create more opportunities for future book sales. 👉 Start Building Your Page Here (Below is an image of what my mini landing page looks like or you can see the full version for yourself.)