**Today, Wednesday, September 9 · 2 PM Eastern · Accelerate Marketing Live** 👉 **[Join the live workshop]( https://streamyard.com/avdy8ut293 What should business owners and agencies actually change to get more value from their Google leads? Join Ryan Steinolfson for a practical, 60-minute workshop covering three decisions: 1. **LSA to Performance Max: bidding and budgets.** Understand the specialized pay-per-lead transition, which controls are changing, and why cost per booked job matters when evaluating your leads. 2. **Turn Google Business Profile visitors into inquiries.** Build a clearer service post or offer, choose a useful call to action, and make sure your destination page helps customers take the next step. 3. **Make GBP reporting useful for business decisions.** Explore the Google Analytics integration, understand its limits for agencies and multiple locations, and identify the records needed to evaluate booked work. Bring your business or a client account in mind, plus one question. Leave with a practical action sheet: what to review, what to improve, and what evidence to bring back. **Text “Audit” to 619-304-5155 for a free LSA and Google Business Profile audit.** [Accelerate Marketing](https://accelerateyourmarketing.com) · [Local Lead Labs community](https://www.skool.com/localleadlabs) **[Join us live today at 2 PM Eastern](https://streamyard.com/avdy8ut293

Join Live Here: https://streamyard.com/avdy8ut293 Google Will Charge You for Calls You Never Answer: The October 1 LSA Wake-Up Call Wednesday, September 2 at 2:00 PM Eastern Google is changing the economics of Local Services Ads. Starting October 1, certain unanswered calls during your listed business hours may become billable if the caller stays connected for more than 20 seconds—even when nobody answers. During this live workshop, Ryan Steinolfson will explain: * Which missed calls may become charged leads * Why your listed business hours now affect your advertising costs * How unanswered calls can hurt your responsiveness and cost you customers * How AI backup answering can capture leads when your team is unavailable * How properly completing Google’s lead-feedback surveys helps identify lead quality and supports eligible credits * What businesses should do before LSAs move into the Google Ads platform * Why your Google Business Profile information is becoming even more important Your staff can still answer first. But when they don’t, AI can step in immediately, qualify the caller, collect their information and help book or route the opportunity. The goal isn’t simply to make your phone ring. It’s to make sure every lead is answered, tracked and given the best possible chance of becoming revenue. Don’t wait until your October bill reveals where your call-handling system is broken. Text AUDIT to 619-304-5155 for a complimentary LSA Revenue Protection Audit. We’ll examine your missed calls, response process, lead-feedback completion, Google Business Profile and upcoming LSA migration risks. Join Live Here: https://streamyard.com/avdy8ut293

Ranking at the top of the Map Pack is only half the battle—if your profile isn't optimized to convert, high search visibility just leads to lost opportunities. Join us now! https://streamyard.com/avdy8ut293 Wednesday at 2:00 PM ET as we reveal the latest, high-impact strategies to supercharge your Google Business Profile (GBP). Learn how to tune your core categories, optimize your review velocity, and turn everyday profile views into booked phone calls. Plus, we will show you how to streamline your intake response speed to protect your ranking signals and maximize your Local Services Ads (LSA) ROI. 👉 JOIN LIVE HERE: https://streamyard.com/avdy8ut293 — Click to join Wednesday at 2:00 PM ET, drop your business name in the chat, and let's find your revenue gap live! 📚 What We Are Covering: - 🏷️ Strategic Category & Service Tuning: How to properly structure primary and secondary GBP categories—alongside granular custom services—to trigger Google’s localized "justifications" and capture high-intent search traffic. - ⭐ Review Optimization & Velocity Loops: The exact framework for acquiring steady, 100% compliant customer reviews that boost both your Map Pack standings and your LSA badge authority. - ⚡ Speed-to-Lead & Response Mechanics: How fast replies protect your visibility. Learn how to plug intake leaks, eliminate long response times, and convert leads before they call your competitors. - 📊 Maximizing LSA & GBP Synergies: Aligning your profile data with your ad campaigns so every dollar spent yields higher-quality calls and fewer unqualified disputes. 🛠️ Claim Your Free Profile Audit Don't let simple profile misconfigurations cost you high-value local jobs. Take action today and let our team uncover your hidden growth levers. 👉 Ready to Dominate Local Search? - Text 'Audit' to: 619-304-5155 to claim your free GBP audit and start ranking higher! - Visit Us: accelerateyourmarketing.com - Join the Community: skool.com/localleadlabs

👉 JOIN LIVE: https://streamyard.com/avdy8ut293 Click the link and join us Wednesday at 2:00 PM ET. You do not need to turn on your camera—audio-only or listen-only is completely fine. Bring your business and Ryan will audit your Local Services Ads, Google Business Profile, and follow-up flow live. This is the kind of conversion audit businesses routinely pay hundreds, if not thousands, of dollars for, and everyone who joins live can receive a free consultation. This week is about finding the revenue leak between “Google sent a lead” and “money reached the bank.” More budget does not fix missed calls, weak qualification, or leads nobody marks as booked. Ryan will build a practical lead-to-revenue scorecard—and explain the LSA-to-Google Ads back-office migration that selected U.S. advertisers are beginning to see now. The workshop works for contractors, home-service companies, law firms, med spas, and other local professionals. WHAT WE’LL COVER: 1. COST PER BOOKED JOB—NOT COST PER LEAD Google’s Local Services Ads report shows charged leads, spend, channel, credits, and booked jobs. We’ll calculate four numbers every owner should know: charged-lead cost, booking rate, cost per booked job, and revenue-to-ad-spend ratio. You’ll see exactly when a $100 lead is profitable—and when a “cheap” $35 lead is actually expensive because nobody books it. 2. LSA IS MOVING INTO GOOGLE ADS—WHAT TO DO BEFORE YOUR DASHBOARD CHANGES Google is moving existing Local Services Ads into a specialized Performance Max campaign type with pay-per-lead goals. The ads still run on Search and Maps, remain keywordless, and charge for valid leads—not clicks—but the back office, budgets, bidding controls, reporting, and lead management are changing. We’ll cover the August 2026 phased rollout, the 14-day notice, what transfers, what does not, and the five checks every owner or agency should complete before and after migration. 3. THE INTAKE QUALITY SCORE A call lasting 30 seconds is not automatically a qualified lead or booked job. We’ll grade real intake against five observable behaviors: fast answer, clear greeting, correct qualification, a direct booking ask, and a documented next step. Google explicitly says missed calls and responsiveness can affect LSA ranking, so this scorecard improves both conversion and the signals Google uses to evaluate the profile.

👉 JOIN LIVE: https://streamyard.com/avdy8ut293 — why show up live instead of catching the replay? Bring YOUR business and I will pull it up live and build you a real plan. Your Local Services Ads, your Google Business Profile, your follow-up flow — what is costing you leads, and what to fix first. That is an audit people pay hundreds, even thousands, for. Free, on air. You do NOT need a webcam. Audio-only is fine, listening quietly is fine — just click the link and say your business name in the chat. Everyone who joins live also gets a free consultation. This is a deadline week. Google is rebuilding how Local Services Ads work, and the first U.S. businesses are being moved this month. 1. YOUR LSA IS BECOMING A GOOGLE ADS CAMPAIGN. Local Services Ads are migrating into Google Ads as Performance Max campaigns with pay-per-lead goals, starting with U.S. home and storefront services in August 2026. You get roughly 14 days notice by email and a dashboard banner — that is your entire window. Weekly budgets become daily averages, bidding goes automated, and here is the one that hurts: your historical performance reports do NOT come with you. Export them first. I will show you exactly which reports to pull. 2. "GOOGLE GUARANTEED" NO LONGER EXISTS. Google retired the Google Guaranteed, Google Screened and License Verified badges, replaced all three with one Google Verified badge, and killed the money-back guarantee behind it. If your website, ads, truck wrap or proposal PDF still promise a Google-backed money-back guarantee, you are advertising something that is gone. We will fix that, then cover the quieter problem: verification is not one-and-done. An expired insurance certificate or an ignored re-verification request can pause your ads without anyone calling you. 3. THE SIX QUESTIONS YOUR PHONE SHOULD ASK BEFORE YOU PICK UP. Most owners buy an AI voice agent and then give it nothing to say. I will walk the actual script — service type, location against your real service area, urgency, job size, who decides, and booking the slot — and why a good agent does not just answer faster, it hands you clean evidence when a lead was out of area, wrong service, or spam and should be credited back. Speed still decides who ranks: response time is one of the four things Google weighs, and speed-to-lead research found reaching someone in the first minute can lift conversion up to 391%.