What's happening this week for you and your Skool? Any new events? Added new classroom resources? We're nosey, let us know! ;-)

Do you know one of the easiest ways to get butts to your live events is using calendar reminders? Right? Finding a free service with easy to implement tech is hard to find at times. And then there’s AddCal.co This beauty is two-fold: - customer (not you) can read your announcement and click on their preferred calendar service to add your event to their calendar (Gmail, outlook, etc) - You can create an event on addcal and share the associated calendar links to your audience And now addcal is getting fancier with their analytics 👇 The service is free, and all you need to do is to create your events and share the links. How do I use this? - In my emails! - Social posts - Basically anywhere you want to enable and make it easier for someone to add your event to their calendar Remember, not everyone is on Skool and not all of your events need to be hosted inside the Skool live video service. My monthly Journey with the Stars event is publicized on meetup, via email and inside my Skool calendar. What tools do you use regularly to enable audience participation and engagement? Share yours! no affiliate links though 😀 Ps addcal has no affiliate program 😢

New month! What is the single thing you want your Skool community to do for you by the end of August? More members? First paid member? A feed that actually talks back? Pick one and let's help you reach that goal!

The most common reason a new Skool feels dead is not member count. It is that nobody knows what to do when they walk in. 𝗙𝗶𝘅 𝗶𝘁 𝗶𝗻 𝘁𝗵𝗿𝗲𝗲 𝗾𝘂𝗶𝗰𝗸 𝗺𝗼𝘃𝗲𝘀: a welcome post that tells them exactly where to start, one pinned prompt they can answer in under 30 seconds, and a first classroom module that gives a quick win. Orientation before slamming with all of your awesomeness. Which of the three do you have in place right now? Tell me where you are, and I will point you to the next move.

If you’ve ever felt like relying on a single social media platform feels like shouting into the void, there’s actually data and solid strategy behind why. (Though there's also a case for focusing on one place at a time too!) First... there's controversy over whether Google coined this rule or if it's an offshoot of their Zero Moment of Truth work. Either way, let's look at what the 7-11-4 rule says: Before a client feels confident saying "YES!" to your offers, signature programs, or services, they typically need: ⏱️ 7 Hours of Engagement: Time spent marinating in your content, wisdom, and expertise. 🔁 11 Touchpoints: Crossing paths with your message 11 distinct times before taking action. 🌐 4 Separate Digital Locations: Seeing you across multiple venues (e.g., your blog, a podcast, an email newsletter, or a community space). 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 Our work is deeply personal, transformational, and built on trust. Clients rarely buy on impulse after seeing a single short-form video. They are looking for alignment, depth, and resonance. 𝗥𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗺𝗲𝗮𝗻𝘀: You’re asking a single algorithm to carry all 7 hours and 11 touchpoints. If that algorithm shifts or reach drops, your main visibility pipeline stalls. You miss out on building a multidimensional ecosystem where people can actually binge your work. 𝗛𝗼𝘄 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝟳-𝟭𝟭-𝟰 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: 𝗖𝗿𝗲𝗮𝘁𝗲 𝗢𝗻𝗲 𝗟𝗼𝗻𝗴-𝗙𝗼𝗿𝗺 𝗔𝗻𝗰𝗵𝗼𝗿 + 𝗕𝗿𝗲𝗮𝗸 𝗶𝘁 𝗨𝗽 (𝗧𝗵𝗲 𝟳 𝗛𝗼𝘂𝗿𝘀): A podcast, a detailed blog post, or long-form video where people can truly immerse themselves in your ideas ... across a period of time! 𝗦𝗰𝗮𝘁𝘁𝗲𝗿 𝘁𝗵𝗲 𝗕𝗿𝗲𝗮𝗱𝗰𝗿𝘂𝗺𝗯𝘀 (𝗧𝗵𝗲 𝟭𝟭 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀): Repurpose your anchor content into bite-sized social posts, email newsletters, and community updates so clients naturally encounter you throughout their week. 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗩𝗲𝗻𝘂𝗲𝘀 (𝗧𝗵𝗲 𝟰 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀): Guide folks off social feeds onto assets you own and control like your own domain, an email list, a self-hosted blog, or your Skool!