Brotherhood, here are a few standout posts from the BOS community this week. 👏 Big shoutout to @Lon Chaneyfield for “FRAGRANCE MYTHS: FACT VS. FICTION” and a clear breakdown of the role skin chemistry really plays in fragrance. It created an informed, high-value discussion that helps members evaluate fragrance advice more confidently. Post: https://www.skool.com/bos/fragrance-myths-fact-vs-fiction 👏 Shoutout to @Robert Sheard for “SOTD – Parfums de Marly Herod” and a thoughtful update from his continued exploration of the fragrance. His detailed wear experience gave fellow members useful perspective on revisiting and evaluating samples over time. Post: https://www.skool.com/bos/sotd-parfums-de-marly-herod-85af7970 👏 Shoutout to @Tim Dennis for “What makes a fragrance a 10/10 for you?” and asking the community a great question about personal standards in fragrance. It encouraged members to think beyond simple ratings and share what truly makes a scent exceptional. Post: https://www.skool.com/bos/what-makes-a-fragrance-a-1010-for-you 👏 Shoutout to @Carl Ronny Birkeland for “Why People Collect Perfume: The Psychology of Accepting Less” and bringing a reflective perspective to fragrance collecting. It invited members to consider the motivations and habits behind building a collection. Post: https://www.skool.com/bos/why-people-collect-perfume-the-psychology-of-accepting-less 👏 Shoutout to @Renato Carotti for “SOTD: I Am King by Sean John - Day 374” and keeping up an impressive daily fragrance-sharing habit. Consistent posts like this give the community plenty of real wear experiences to learn from.

BOS crew, here are a few standout posts from the BOS community this week. 👏 Big shoutout to @Lon Chaneyfield for “Scent Memory Is Real: Fragrances I Stopped Wearing After I Started Paying Attention to Other People” and exploring the personal associations fragrances can carry for the people around us. It encouraged a more considerate and reflective approach to wearing scent. Post: https://www.skool.com/bos/scent-memory-is-real-fragrances-i-stopped-wearing-after-i-started-paying-attention-to-other-people 👏 Shoutout to @Stephen DeMent for “Gratitude” and sharing both the difficult moments and the bright spots from recent months. His honest perspective reminded the community how much support and encouragement matter. Post: https://www.skool.com/bos/gratitude-1e97a1f7 👏 Shoutout to @Edgar Mertins for “New fragrances, and looking for the best Dior Homme for me...” and bringing a detailed fragrance-search question to the group. It invited helpful comparisons and made room for members to share their own Dior Homme experiences. Post: https://www.skool.com/bos/new-fragrances-and-looking-for-the-best-dior-homme-for-me 👏 Shoutout to @Rich Czerwonky for “Just a little story about my fragrance and a lady” and sharing a memorable personal story about the role fragrance can play in connection and memory. It was a great example of how scent discussions can go beyond notes and performance. Post: https://www.skool.com/bos/just-a-little-story-about-my-fragrance-and-a-lady

BOS crew, here are a few standout posts from the BOS community this week. 👏 Big shoutout to @Nick Clemente for “(Overspraying) Lucius for the win” and sharing a vivid real-life fragrance encounter before a special dinner. It gave the community a fun, practical conversation about application, projection, and wearing scent with confidence. Post: https://www.skool.com/bos/overspraying-lucius-for-the-win 👏 Shoutout to @Jeffrey Plotka for “Parfums de Marly Kalan 🔴” and explaining what made adding a full bottle of Kalan to his collection feel worthwhile. His considered first-wear reflections helped create a useful discussion beyond a simple scent-of-the-day post. Post: https://www.skool.com/bos/parfums-de-marly-kalan 👏 Shoutout to @Lon Chaneyfield for “Additional Fragrance News!!!” and bringing the community a substantive update on Roja London’s acquisition and Roja Dove stepping back from daily operations. Sharing industry developments keeps the group informed about the wider fragrance world. Post: https://www.skool.com/bos/additional-fragrance-news 👏 Shoutout to @Christopher Lavis for “Georgio Armani's I Will” and telling the story behind choosing a new fragrance while traveling. The post made the purchase feel personal and opened up a relatable discussion about scent, occasions, and outside perspective. Post: https://www.skool.com/bos/georgio-armanis-i-will 👏 Shoutout to @P Andrew Sandlin for “Against Fragrance Cocktailing” and offering a clear point of view on a popular fragrance practice. Thoughtful takes like this invite respectful debate and help members sharpen their own preferences.

BOS crew, here are a few standout posts from the BOS community this week. 👏 Big shoutout to @Jordan Filley for “A New Crown Jewel In My Collection 👑💎” and sharing the excitement behind finally adding Dior Homme Parfum 2014 to his collection. His detailed enthusiasm made it a great conversation starter for fellow fragrance collectors. Post: https://www.skool.com/bos/a-new-crown-jewel-in-my-collection 👏 Shoutout to @Edgar Mertins for “Adding staple Niches to the collecction!” and explaining the thought process behind adding long-delayed niche and designer staples despite import costs. It offered a useful, honest perspective on collecting strategically. Post: https://www.skool.com/bos/adding-staple-niches-to-the-collecction 👏 Shoutout to @Lon Chaneyfield for “The Bottles Are the Collection. The Samples Are the Library.” and sharing his intentional system for using samples and discovery kits. It gave the community a smart framework for exploring fragrances beyond simply accumulating bottles. Post: https://www.skool.com/bos/the-bottles-are-the-collection-the-samples-are-the-library 👏 Shoutout to @George Hernandez for “Fragrance Review Methodology Explained” and clearly walking members through the evaluation points behind his reviews. Sharing a repeatable process helps make fragrance discussion more thoughtful and useful for everyone. Post: https://www.skool.com/bos/fragrance-review-methodology-explained 👏 Shoutout to @Stephen DeMent for “300 Slays” and celebrating his 300th tracked scent wear while working through his samples. His goal-focused approach inspired conversation about enjoying and using what is already in the collection.

BOS crew, here are a few standout posts from the BOS community this week. 👏 Big shoutout to @Christopher Lavis for “What was your 1st fragrance?” and inviting members to share the scents that started their fragrance journeys. The personal stories and strong discussion made it a great community conversation. Post: https://www.skool.com/bos/what-was-your-1st-fragrance 👏 Shoutout to @Nick Clemente for “Falling out of love…” and openly discussing the process of refining a collection and letting go of bottles that no longer get worn. It gave fellow collectors a relatable perspective on buying with intention. Post: https://www.skool.com/bos/falling-out-of-love-2 👏 Shoutout to @Robert Sheard for “Match #67” and offering a considered comparison between Dior Sauvage EDP and Prada L’Homme Intense. His detailed matchup encouraged members to think beyond hype and consider how fragrances perform throughout a wear. Post: https://www.skool.com/bos/match-67 👏 Shoutout to @Stephen DeMent for “What do you get?” and posing a practical $300 fragrance-budget challenge. It generated a lively exchange of recommendations and gave everyone useful inspiration for their next purchase. Post: https://www.skool.com/bos/what-do-you-get 👏 Shoutout to @Lon Chaneyfield for “ARE LE LABO CITY EXCLUSIVES ACTUALLY WORTH THE WAIT AND HIGHER PRICE?” and raising a thoughtful question about exclusivity, value, and fragrance buying decisions. It helped members weigh whether premium releases are truly worth pursuing. Post: https://www.skool.com/bos/are-le-labo-city-exclusives-actually-worth-the-wait-and-higher-price