TL;DR - Primary Platforms: Instagram (49.4%), LinkedIn (17.1%), YouTube (13.4%) - Runner-up Platforms: Instagram (29.3%), TikTok (23.2%), YouTube (16.5%) - Top Content Formats: Short-form video (53%), Mid-form video (18.9%), Carousels (14%) - Secondary Content Formats: Carousels (41.5%), Short-form (19.5%), Mid-form (10.4%) - Other Marketing Channels: Newsletters (63.4%), Podcasts (42.1%), Blogs (34.8%) - What’s Creator Marketing’s Role: Extremely important (44.5%), Very important (39%), Moderately important (15.2%) - Top Creator Marketing Platforms: Instagram (64.6%), TikTok (15.2%), LinkedIn (7.9%) - Creator Partnerships Content: Short-form video (60.4%), Mid-form video (18.9%), Carousels (6.7%) - Will You Collaborate Beyond the Feed: Moderately likely (23.8%), Slightly likely (23.2%), Very likely (20.1%) - Favorite Creator Tier: Micro influencer (38.4%), Thought leaders (17.1%), Nano influencers (13.4%) - Let’s Leave It Behind: Rage-bait partnerships (30.5% ), Undisclosed ads (23.2%), One-off partnerships (22%) - What’s AI’s Role: Very important (36.6%), Moderately important (31.1%), Extremely important (18.3%) - How You Use AI for Work: Administrative tasks (70.1%), Generative content (53.7%), Analysis and insights (44.5%)