​"I never set out to be rich. I set out to be free." — Madam C.J. Walker

​"If you're comfortable, you're not successful." — Daymond John

​"You have to see it before you see it." — Bob Johnson

​"Owning your own brand is the ultimate power." — Master P

Right now, you might have spectators. Trust me, I do too 👀 People who like your content. Save your posts. Agree with everything you say. And still have absolutely no intention of buying. 🤔 That doesn’t make them bad audience members or customers. But it does mean you cannot build your entire strategy around convincing spectators to become buying customers. That's why I started doing this... Start looking for actual behavior, aka the ACTION: What are people actively searching for? What problem are they trying to solve NOW? What have they already tried? What are they comparing? What would make them spend money instead of saving another post? Attention tells you someone noticed. Buyer intent tells you they’re looking for a solution they intent to act on aka purchase. QUESTION: Have you been focusing on the action of the potential customer or are you focusing on the flattery or the potential of a sale? -Whit