This week I created a 𝘀𝗵𝗼𝗽𝗽𝗮𝗯𝗹𝗲 𝘃𝗶𝗱𝗲𝗼 𝗿𝗲𝘃𝗶𝗲𝘄 for @Baba Sam Shelley new book, 𝘏𝘦𝘢𝘭𝘪𝘯𝘨 𝘐𝘴𝘯’𝘵 𝘠𝘰𝘶𝘳 𝘑𝘰𝘣. The original purpose of the video is to connect it to the book’s Amazon listing as a shoppable video review. But then he asked me: “𝗪𝗵𝗮𝘁 𝗲𝗹𝘀𝗲 𝗰𝗮𝗻 𝗜 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝘃𝗶𝗱𝗲𝗼?” And that’s where repurposing comes in. 👀 He already came up with a couple of great ideas: ✨ He pulled a quote from my review to potentially use as part of his 𝗲𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹 𝗿𝗲𝘃𝗶𝗲𝘄𝘀. ✨ He clipped the video and turned part of it into a 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝗵𝗼𝗿𝘁. And there are plenty of other ways you could reuse one review: 📱 Turn clips into Instagram Reels or TikToks 📌 Create Pinterest video pins from short segments 💬 Pull strong quotes and turn them into social media graphics 📧 Embed or link to the video in an email to your audience 🌐 Add the review or a clip to your website or book landing page This is one of the smartest ways to approach book marketing. Instead of constantly thinking you need to create something brand new, take 𝗼𝗻𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀. One review can potentially give you content for Amazon, YouTube, Pinterest, social media, email marketing, and your website. I’ve attached an example of the review I created for 𝘏𝘦𝘢𝘭𝘪𝘯𝘨 𝘐𝘴𝘯’𝘵 𝘠𝘰𝘶𝘳 𝘑𝘰𝘣 so you can see what this looks like. And if you’d like me to create a video review for 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸, I currently offer these inside the Classroom for $𝟱𝟬 — 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀 𝗺𝗲 𝗼𝗿𝗱𝗲𝗿𝗶𝗻𝗴 𝗮 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸 𝗮𝘀 𝘄𝗲𝗹𝗹. 📚🎥 👉 ORDER A SHOPPABLE VIDEO REVIEW NOW 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘄𝗮𝘆𝘀 𝗰𝗼𝘂𝗹𝗱 𝗬𝗢𝗨 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗼𝗻𝗲 𝗴𝗼𝗼𝗱 𝗿𝗲𝘃𝗶𝗲𝘄 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸?