Lowkey this is something I've been working through but I think I got a formula that somewhat works for me. I mostly consider my "Business Expenses" aka Personal Expenses (Rent, food, water, electricity, tomfoolery lol) Base rate first. Figure out your minimum livable rate, monthly expenses divided by realistic billable hours. That's your floor, not your target. Rough formula: (Monthly expenses + savings goal) ÷ billable hours per month = your baseline hourly For scope complexity like CRM builds, automations, managing a team, these aren't "VA basic" tasks anymore, they're specialist work. I usually add 20-40% on top of base rate for anything that took actual problem solving versus just execution. For results Delivered, I dont say it in the interview but rather give a close number based on my monthly expenses For retainer, well I use the formula Lowkey Still figuring out the "am I finally charging what I'm worth" part myself, I don't think that's a one time realization, more like a number you keep adjusting as you get more proof of what you deliver.