Hi Nabeel Azeez, I have already searched on AI and YouTube, but I am still confused about what a creative strategy actually is. AI says it is just a strategy or theory or a plan on how to make your ads great. However, YouTubers explain it as a method of persuasion using videos and images on Meta. Which one is correct? Could you please define it? Thank you

I officially quit my job last week and got a first gig as of today: long term agreement on freelance base for Creative Strategy. 24 -32h a week for 6k (euros) + performance bonuses. I put in the work to learn CS these last few months and started to outreach in the beginning of June. Very excited!!

I reached out to him mainly for email services. After chatting for a while, he told me that he needed help with his social media. I told him I could create content for his social media, and he agreed to have me handle both his social media and his long-form sales page.

I was confused for a whole two months whether to upgrade or not. I was crying because the card from India was not being accepted. My father gave me his card without asking anything. He said, "You never asked for anything. I don't know what you are doing, but I know you will put in the work, whatever it takes." I went through all the free course and realized how valuable it is. $50 is a big amount for us South Asians. It's like one-sixth of our monthly income. Now I know it's actually serious because I have put in money to save my time. Now it's my responsibility, solely, to do whatever it takes. End of the blame game because I got what I needed.

Weekly Engagement Competition: Congratulations to @Shafaq Kazmi who wins our weekly engagement competition and gets upgraded to a Premium membership, gratis. I didn't send out a Launchpad Update last week because I was promoting the “She's Not Buying” workshop. But I saw that Shafaq took the #1 spot on the leaderboard briefly late Sunday / early Monday. And since we haven't had a winner in a few weeks, I'm going to make an executive decision and promote her. You've Been Grandfathered: Copywriting Launchpad is not free to join anymore. @Matthew Volkwyn and I decided we want to attract members of a higher quality. So we're charging a nominal fee of $5/month for the Standard membership tier to all new members. If you joined while the community was free, you've been grandfathered into the Standard membership. You'll enjoy all the same benefits that you did before. She's Not Buying Day 3: The final session of @Lina Fahizul's workshop happens tomorrow at 2 pm GMT. And tomorrow is when we cover THE GOOD STUFF. Lina will be going over our copy LIVE and showing us how to improve it to convert female buyers. Here's what @Nina Bauer said about She's Not Buying: “This is super cool content, anyone that isn't having access to this is missing out like crazy. A couple of things i was already doing intuitively - but man is it helpful to have the actual frameworks to tell the boss why it has to be done, and whats at stake if he's ignoring it ! :D”