I recorded this introduction from my bedroom because you don’t need an office, a team, or a perfect setup to start building a software company.
What you do need is a real problem, a specific person to speak to, and the willingness to find out whether your idea holds up outside your own head.
It’s easy to spend weeks choosing tools, designing features, and convincing yourself you’re making progress. The harder work is speaking to potential customers, testing an offer, gathering real evidence, and deciding what to build next.
That is what the First Customer Club is for.
The Club is a paid implementation environment where we work through focused customer discovery, better conversations, testable offers, and honest build-or-kill decisions.
Free ideas and frameworks live on YouTube. The Club is where we put them into practice with structure and accountability.
If you’re waiting for the perfect setup, you probably already have enough to begin. Start with the next conversation.