14d • General discussion
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When you launch a new campaign:
1. What campaign objective do you usually go with (Sales, Traffic, Leads, Engagement…)?
2. Do you test just one hook, or two hooks against each other?
3. Once it's live, do you actively optimize (tweaking audiences, targeting, budget), or do you let Meta's algorithm do the work and avoid touching anything after launch?
Would love to understand your process. Thanks!
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