23h • General discussion
THE PROOF HARVEST
Here’s a useful Friday job that will take you about ten minutes.
Go back through this week’s emails, messages, reviews and customer conversations.
Look for anything a customer said that provides evidence of the value you create.
Not generic praise like:
“Brilliant service!”
Look for something specific:
“You made this much easier.”
“We finally understood what we needed to do.”
“The team knew exactly what was happening.”
“This saved us having to…”
“I chose you because…”
Those words are useful.
They tell you what customers actually value.
They can strengthen your messaging.
They can reveal benefits you have been underplaying.
And, with the customer’s permission where appropriate, they may become far more convincing proof than another paragraph of marketing copy you wrote about yourself.
Your customers are constantly giving you clues about how to sell your business better.
Make sure somebody is collecting them.
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THE PROOF HARVEST
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