The Chemical Detox is a program to reduce the chemicals in your home – one category at a time.
A US study tested toddlers for 111 common household chemicals and found 96 of them already in their bodies. These chemicals, including phthalates and BPA, also turn up in roughly 90–98% of adults tested. So do PFAS, the "forever chemicals" that never fully break down.
These aren't rare exposures. They're sitting in ordinary products in nearly every home, including yours. The Chemical Detox walks you through your home, showing you exactly which everyday products carry real risk – and what to swap them for, at your own pace and budget.
Every claim is backed by real research. Some of it's rock-solid, some is still emerging – we tell you which.
Medicine meets you after something's gone wrong. It's the ambulance at the bottom of the cliff. This is the fence at the top.
This isn't fear, and it isn't overwhelming. It's the chance to build better habits before you need the ambulance at all.