Homework and Introduction · The Brand Is Strong

Homework and Introduction

I’m Yohanna Báez, a working artist, writer, and the founder of ArtistTracker. I’m developing Field Notes, a 'build in public'/web series about how working artists sustain their practice.

My brand’s why

Artists create culture, but often lack the money, time, and support to keep making it. ArtistTracker/Field Notes helps working artists build sustainable careers while protecting their creative voice.

My three brand pillars

1. Sustainability: What helps artists keep going?

Honest conversations about money, time, paid work, rest, and the practical conditions that sustain an art practice.

2. Access: Who gets opportunities, and why?

Exploring how funding, institutions, networks, geography, and visibility shape artistic careers. I help artists understand those systems, assess opportunities, and recognize barriers that ARE NOT personal failures.

3. Agency: How do artists retain control?

Examining authorship, technology, data, ownership, and creative independence (this synthetic flood is here!). I explore how artists can use tools and build relationships while keeping control over our work, our voice, and our decisions.

Across all three pillars, my central question is: Does this help working artists build a sustainable life with more choice?

I am most proud of putting myself out there with this video I recorded on my laptop and edited in CapCut months ago, but FINALLY posted to YouTube about 5 minutes ago (the fear is strong!).

I am at the summit of cringe mountain, open to your feedback:

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Homework and Introduction