You cover trauma. You've been in the room at 2 a.m. with a comminuted pilon and a surgeon who's out of options.
You already know the product. What you want is the layer underneath it — the anatomy, the mechanics, why constructs fail, and how to be the rep who gets called first for the hard case instead of the easy one.
This is for you if:
- You cover orthopedic trauma, or you're moving into trauma
- You want to understand why the surgeon chose that construct, not just what it was
- You'd rather be asked a hard question than avoid the question
- You're willing to be the least noticeable person in the room and the most prepared
- You're looking to break into medical sales
- Your manager is too busy to train you and you're looking to move to the next level
- You're looking to sharpen your skills in the OR and the territory
What's inside:
- The Academy — eight phases from OR conduct through anatomy, biomechanics, regional case management, revision, and the business of orthopedics