The "5-Day Silence" re-engagement If a lead hasn't replied in 5 days, most people just... forget about them.
Build this instead:
- Trigger: No activity for 5 days on a contact
- Action: Send SMS — "Hey [Name], still thinking about [offer]? Happy to answer any questions."
- Wait 2 days, no reply → tag as "cold," move to nurture campaign
- Wait 30 days → re-enter into a value-drip sequence
This alone recovers 10-15% of "dead" leads for most of my clients.