4d (edited) • General discussion
Build Yourself A "Hero Package" Day?
I almost talked myself out of going to the gym this morning.
I've got a bunch of shit to do today.
Calls.
Projects.
Emails.
The normal stuff.
So I'm sitting there mentally putting my day together...
Trying to figure out what's important.
What can wait.
What I should do.
What I really DON'T feel like doing.
And the gym was dangerously close to getting cut.😂
Because when I thought about actually GOING to the gym...
There wasn't much about it that sounded appealing (there never is).
Get dressed.
Drive there.
Lift heavy shit.
Sweat my ass off.
Get dressed AGAIN.
Drive home.
Fuuuuu@$.
I could get a lot of "more important" shit done in that time.
But, against every voice in my head...
I went.
And later, I'm sitting in the sauna afterward feeling GREAT.
Workout done.
Feeling accomplished.
And thinking...
"Goddamn, I'm glad I came."
Which is funny because...
I HATE working out.
But I LOVE "having worked out".
And sitting there...
I realized something.
I had basically built a Hero Package for my own day.
Not intentionally.
I didn't wake up and say...
"Today I'm going to construct myself an irresistible transformational offer."
But think about it.
I had a bunch of different things I could put into my day.
And ultimately, I wasn't choosing them because I loved every individual THING I had to do.
I was choosing them based on the DAY I wanted those things to create.
That's a Hero Package.
And we probably build little versions of them for ourselves ALL THE TIME without realizing it.
You don't necessarily want to eat salad.
But you DO ou want to feel healthier.
You don't necessarily want to make the uncomfortable phone call.
But you DO want the deal that might exist on the other side of it.
The individual pieces aren't necessarily what we want.
We want the OUTCOME those pieces create.
And that's EXACTLY how we should be thinking when we build Hero Packages for our auctions.
Think about it...
We sit down and start listing all the "stuff" they're going to get.
6 calls.
14 videos.
27 templates.
A workbook.
A portal.
A private group.
Three bonuses.
Blah blah blah.
We're selling them the damn workout.
When what they actually want...
Is the feeling of "having worked out".
They don't want the PIECES of your Hero Package.
They want the inevitable outcome those pieces create.
And THAT is what they're really bidding on.
So before you build your next Hero Package for an auction...
Look at the one you're building for YOURSELF...
Today.
Look at what you're willing to do even though you don't necessarily want to do it.
And ask yourself...
What's on the other side of it?
What's the outcome?
What's YOUR version of sitting in the sauna afterward thinking...
"Holy shit. I'm glad I did that."
Because that's the deal.
Don't build them a workout.
Build them their version of "having worked out".
Then let 'em bid on THAT.
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Build Yourself A "Hero Package" Day?
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