I almost talked myself out of going to the gym this morning. I've got a bunch of shit to do today. Calls. Projects. Emails. The normal stuff. So I'm sitting there mentally putting my day together... Trying to figure out what's important. What can wait. What I should do. What I really DON'T feel like doing. And the gym was dangerously close to getting cut.😂 Because when I thought about actually GOING to the gym... There wasn't much about it that sounded appealing (there never is). Get dressed. Drive there. Lift heavy shit. Sweat my ass off. Get dressed AGAIN. Drive home. Fuuuuu@$. I could get a lot of "more important" shit done in that time. But, against every voice in my head... I went. And later, I'm sitting in the sauna afterward feeling GREAT. Workout done. Feeling accomplished. And thinking... "Goddamn, I'm glad I came." Which is funny because... I HATE working out. But I LOVE "having worked out". And sitting there... I realized something. I had basically built a Hero Package for my own day. Not intentionally. I didn't wake up and say... "Today I'm going to construct myself an irresistible transformational offer." But think about it. I had a bunch of different things I could put into my day. And ultimately, I wasn't choosing them because I loved every individual THING I had to do. I was choosing them based on the DAY I wanted those things to create. That's a Hero Package. And we probably build little versions of them for ourselves ALL THE TIME without realizing it. You don't necessarily want to eat salad. But you DO ou want to feel healthier. You don't necessarily want to make the uncomfortable phone call. But you DO want the deal that might exist on the other side of it. The individual pieces aren't necessarily what we want. We want the OUTCOME those pieces create. And that's EXACTLY how we should be thinking when we build Hero Packages for our auctions. Think about it... We sit down and start listing all the "stuff" they're going to get.

I'm a huge Packers fan. So obviously yesterday I'm watching Packers/Vikings. And for most of the game... I'm feeling pretty damn good. Packers go up. Vikings answer. Packers score again. Penalty. Big play. Bad play. I'm watching the score. Watching the clock. Watching every possession. By the third quarter, Green Bay is up 22-10. And I'm thinking... We got this. Then Minnesota scores. 22-17. Okay. Don't love that. But we're still good. Then the fourth quarter happens. And suddenly I'm sitting forward in my chair. Every play matters. Every first down matters. Every penalty matters. Every second coming off that clock matters. And somewhere in the middle of watching my Packers completely shit the bed... I had this thought: "Holy shit. I'm watching an auction." Because think about what makes a football game fun to watch. It's not the score. It's the fact that... THE SCORE CAN CHANGE. One team takes the lead. The other answers. Momentum changes. Something unexpected happens. And suddenly a game you thought was over... AIN'T FU@$!NG OVER. That's EXACTLY what makes a live auction so addictive. Somebody bids $1,000. Another person jumps to $1,500. Nothing happens for a little while. Then somebody who hasn't bid all day comes flying in at $2,000. The previous bidder answers. You add a bonus. Somebody asks a question. Another bidder appears. And everybody watching starts wondering... WHAT THE HELL IS GOING TO HAPPEN NEXT? That's the game. And here's what really hit me yesterday: If the Packers had been winning 45-3 with four minutes left... I probably wouldn't have been glued to the TV. The game would technically still be happening... But psychologically? The game would be over. There'd be no uncertainty. No anticipation. No reason to keep watching. Same damn thing can happen to your auction. People think the entertainment comes from watching the PRICE go up. Not exactly. It comes from watching the battle. Who's winning?

I was at a friend's house last night watching the football game. And at some point during the game... He starts bitching about his car. Something needs to be fixed. Something else is making a noise. He's bitching about what it costs to fill it up. He's talking about maybe trading it in. Maybe getting something different. Blah blah freakin' blah. Meanwhile... In the driveway... Sitting literally TWO FEET away from the car he's bitching about... Is his old car. Paid for. Runs fine. Nothing fancy. But a perfectly good damn car. So finally I said... "Dude... you've got a perfectly good car sitting two feet away from that one. Drive THAT one and shut the hell up so we can watch the game." 😂 And that was pretty much the end of the conversation. Until later. Because on the way home I started thinking about it. And I realized... We do the exact same shit in our businesses. We're constantly stressing about the NEW car. What's my next offer? What should I create next? What do I need to build before I can make more money? We spend all this time... and money... and energy... trying to figure out what we're going to drive next. Meanwhile... there's a perfectly good car sitting in the driveway. Actually... If you've been in business for any length of time, you've probably got a whole freakin' used-car lot sitting on your hard drive. Old courses. Templates. Workshops. Ideas you started and never finished. Stuff you created five years ago and haven't opened since. And because YOU'VE seen that stuff a thousand times... you barely even notice it anymore. Just like that old car. You walk past it every day. It's just... There. But here's the thing: Familiarity doesn't make something worthless. It just makes it familiar to YOU. That course you haven't promoted in four years? Someone in your audience has never seen it. That workshop you did once and forgot about? Could be exactly what somebody needs right now. Those templates you made for yourself?