5h • Tips & Strategies
Reflection
Reflection: We just signed two clients we've been chasing for three years.
Both are eight-figure home service companies. Both will likely be six-figure accounts every single month. And it took us three years of following up, sending free value, and staying in the conversation to get them signed.
Three years. Not three touchpoints. Not a clever sequence. Three years of showing up.
Here's what it actually took, and what I'd want you to take from it:
1. These relationships take a long time to nurture — longer than you want them to. The clients that are actually worth having don't sign off a cold pitch. They watch you. They wait to see if you're still there in six months. Most people quit way before the window even opens.
2. Part of it is your methodology — but a lot more of it is your skill. This is the piece people miss. The types of clients you need to land are people you have to level up to work with. Three years ago, we honestly weren't ready for these accounts. The follow-up wasn't just nurturing them — it was time we spent getting better.
3. You have to build the proof before you deserve the yes. We had to stack an enormous amount of proof through our current big buyers and smaller buyers in their industries — real case studies, real numbers — before these two would move. The persistence only works if you're compounding proof while you wait.
The takeaway: when something isn't working yet, look at yourself before you blame the process. Part of what you're doing is a skill — and skills get better by iterating and staying in the reps. But only if you stick with it long enough for the compounding to show up.
Three years of reach-outs. Two signatures. Six figures a month. That's the math of persistence.
You need to pick a lane that has worked for other people — then put in the volume and iterate.
Understand that part of it is the learning, part effort, and part skill.
I say this as someone who switched to the "shiny object" and lost hundreds of thousands if not millions off of it. Don't be like me haha
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Reflection
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