This weekend is Canadian Thanksgiving and it's really such a lovely time of the year to be thankful - the leaves on the trees are gorgeous shades of yellow, orange, and red, the sun is shining, and the farmers markets are bountiful! It's also the time of year I am so grateful to have a healthy, happy family and the ability to pursue entrepreneurship so that I can be more present for them. Alongside that, I am forever grateful for this amazing community and all of you who make it the warm, welcoming, and collaborative place that it is. The vibe her is one-of-a-kind, and so many people who join comment immediately that it feels like a great space - and that is all because of you! A few days ago, I accidentally allowed in someone who I shouldn't have. This person sent hundreds of spam messages using AI. Two amazing things happened as a results. First, three different people immediately reported the comments to me so that I could take fast action and ban him from the group. But also what occurred to me was that his comments were so easy to spot because they were so different from the usual lovely comments that are authentic and genuine and full of real connection. I appreciate so much how you all show up here every day posting authentically about how you are able to help others and then commenting on each others posts with genuine interest and questions. Running a group of this size is not easy, and I really depend on the vigilance of the group to help me keep it the safe space it is. I also really appreciate how the majority of you take it upon yourselves to make sure that you are following the community guidelines so that we don't have to do as much enforcing. So, on this lovely October Sunday, thank you and I hope you have a lovely day no matter where you are in the world. ❤️Shannon

Are you a coach who wants to be at the top of your game? CLASSIFIEDS VIP member, @Des Cooke of REWIRE Coach's Path to Mastery (who is also a Behaviour Analyst with 30+ years of experience and many letters behind his name 😉) is hosting an amazing session on Oct 26. This is what he has to say: ________________________________________________ Why Clients Don't Do The Work Have you ever wondered why up to 30% of clients sit in session, nod enthusiastically, agree to a plan, and execute exactly zero percent of it by Wednesday morning? When execution stalls, traditional coaching tells you to push harder into mindset, run another vision-boarding exercise, or heap on aggressive accountability. But when a client's stall is caused by a structural capability gap or an un-engineered workspace, shouting motivation does not help them. It creates secondary shame, leaving them believing they are lazy or paralysed by impostor syndrome. Motivation is merely a matchstick. It flares up hot in your Zoom room but dies in the wild. One hour of coaching in session cannot out-coach 167 hours of environmental conditioning. In this interactive 60-minute masterclass, Des Cooke (Dual-Certified Behaviour Analyst and Master of Psychology) hands you The Behaviour X-Ray - a napkin-drawable 3-question diagnostic router that pinpoints why any client is stuck in under two minutes: 1. Do they understand what to do? (Clarity Gap) 2. Could they do it if their life depended on it? (The test, splitting Capability Deficits from Environmental Barriers) 3. Yes to both, and still not doing it? (Auditing the Behavioural LOOP Protocol) There are no workbooks or documents to copy live. You bring the first name of one stuck client from your active roster, run the 3-question filter, and type 1, 2, or 3 in the chat. You will leave knowing why your client is stuck, experiencing live case mapping on camera, and understanding why finding the box takes 30 seconds, but changing what is inside it is the work.

One of the most important things I've learned since becoming an online entrepreneur is that the most important thing you can do to grow your business is to build relationships. Many of us (myself included) have rushed to promote our groups and services that we care so deeply about. And it only makes sense - we are excited about what we are doing! Today, I'd like to invite you to take a step back and introduce yourself to the group by answering the following questions: 1. Who are you personally? 2. Who are you professionally? 3. What is something you love doing outside of work? 4. What is something surprising about you? As you open up and make more connections, you will find that not only are people more interested in what you do, but they will also be more interested in helping you make connections with other people they know! 😉 After you introduce yourself, please scroll through the other introductions and add a comment to someone you have something in common with or would like to know more about. 😊 Please add your introduction in the comments below! ⬇️

Video can help people trust you before they ever book a call, join your community, or buy your course. It can also make very smart, experienced people suddenly forget how to speak like normal human beings. In this week’s episode of The Art of Online Course Creation, I’m joined by @Steve Gast to talk about how course creators can use video to build their personal brand without sounding stiff, scripted, or overly polished. We get into camera confidence, video sales letters, creating content without making it a full-time job, and what changes when you’re recording video for your actual course. If you’ve ever hit record and immediately stopped sounding like yourself, this one is for you. 🎧 Listen to: Video Marketing for Course Creators: Build Your Personal Brand Without Sounding Scripted with Steve Gast

If you missed some or all of today's masterclass for newish Skool community owners, have no fear, the replay is here! Even if you aren't newish but you are struggling to get traction and figure out which pathway is best for you, there is value to be found here. And...don't miss out because tomorrow (Thursday) in the Build Lab, I'm doing another masterclass about attracting new members and growing your audience. There are four main ways of growing your audience and number 4 is talked about very little yet it is the one thing that completely turned my business around! I hope to see you there. Oh, and after you watch the replay, let me know what you thought or if you have any questions. 😉