29 locations is a great opportunity, but I would NOT treat this like one giant SEO campaign. I’d essentially treat each location as its own local campaign, while using the authority of the main brand/domain to make all 29 stronger. My order of operations would be: 1. Audit all 29 locations first. GBP ownership/access, verification status, categories, NAP consistency, reviews, current rankings, website/location pages, citations, competitors, duplicate listings, etc. 2. Get the website architecture right. Each legitimate location should have its own optimized location page with unique content, services, service areas, local proof/reviews, proper internal linking and schema. Avoid pumping out 29 nearly identical doorway-style pages. 3. Fully optimize every GBP. Correct primary/secondary categories, services, descriptions, photos, landing page URLs, hours, attributes, etc. Make sure every location is actually eligible for a GBP before touching anything. 4. Fix citations/NAP and build the local foundation for each location. 5. Prioritize locations instead of trying to attack everything equally. I’d put all 29 into tiers based on revenue opportunity, market size, competition and how close they already are to the Map Pack. If 8 locations are sitting at positions 4–8, those may produce ROI much faster than starting with the hardest markets. 6. Build local authority location by location. Local links, relevant citations, PR, reviews, supporting content and whatever additional authority is needed based on the competition in that specific market. 7. Track each location independently. Rankings/grid scans, calls, forms, GBP performance and ultimately revenue. You want to know exactly which locations are moving and which aren’t. For AEO, I wouldn’t treat it as a completely separate campaign. Build strong entity signals around the parent company and each location, use clean structured data, answer the actual questions customers are searching for, strengthen brand/entity mentions and make it extremely easy for Google and AI platforms to understand who the company is, what it does and where each location operates.