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Owned by Jay

Lead Gen Secrets

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Cold email training & lead generation systems. Automate cold outreach with AI to attract high-quality B2B leads and get clients on autopilot.

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734 contributions to Lead Gen Secrets
Deliverability versus confidence building
I’m getting ready to launch cold email campaigns across 24 highly segmented data feeds, targeting CIOs and C-suite executives at $1B+ enterprise companies for B2B IT consulting. Because we’re going after high-level enterprise decision-makers, authority and brand image are extremely important. I recently had a custom banner image created (attached below) to build immediate confidence and trust right when the email opens. Years ago, when our business was doing $4M/year, we ran emails through ConstantContact with visual banners and saw great success. However, standard cold email consensus today is: "Never include images in your first email—it will tank deliverability straight to spam." Here is our current setup: Accounts are pre-warmed (purchased directly through Instantly). Extremely low/sparing sending volume per inbox. Highly optimized spintax and copy to avoid traditional spam triggers. Deeply segmented firmographic data. At the same time, I regularly receive newsletter-style outbound emails in my primary inbox that feature visual header banners. I’d love feedback from anyone running B2B enterprise outreach: 1. Have you tested using a header banner or image in Email #1 when targeting enterprise C-suite? 2. Did you notice a measurable drop in deliverability (especially against enterprise filters like Proofpoint, Mimecast, or Microsoft Defender)? 3. If you use visuals, do you keep Email #1 strictly text-only and introduce graphics in follow-up steps, or do you use them from day one? Would appreciate hearing real test data or experiences from the group!
Deliverability versus confidence building
0 likes • 3d
Sasha, I’d keep email 1 text-only. Enterprise filters are already tough, and a header image gives them one more reason to classify it like marketing mail instead of a direct note. If you want the brand signal, put it in the domain, sender, signature, and proof in the copy first, then test visuals in follow-up once you’ve got baseline inboxing.
0 likes • 17h
Sasha, Instantly is useful as a campaign-side check, but I would not treat it as the final inboxing test here. For enterprise, use a seed test that actually includes Google, Microsoft, Proofpoint and Mimecast-style environments, then compare plain text vs banner on the same list and same sending conditions. Decide from inbox placement and replies, not the spam score.
How do you set up Instantly to avoid the spam folder?
I usually send around 21 emails per day from one mailbox, divided into 7 new emails and 14 follow-ups. This setup works well for me. I send different types of emails and usually get a good number of replies. However, some of my emails are currently landing in spam. What are the best Instantly settings I should use to improve deliverability and avoid emails going to spam? I’m already sending a relatively low number of emails compared to the usual limits, so I’d like to understand what settings I should adjust.
How do you set up Instantly to avoid the spam folder?
1 like • 4d
If the domain itself is blacklisted, I would not try to brute force it back into campaigns. Pull it out, fix SPF/DKIM/DMARC and any bad DNS, submit removal if the blacklist has a clean delist process, then seed test it for a week. If it still lands bad, keep it parked and move to the new domain. Your main sending domain is not worth gambling on.
0 likes • 22h
Yep, that plan is right. Keep the main domain alive for clients and team, but do not let it anywhere near outreach until it has clean tests again. For the new .co, warm it, keep volume boring at first, and judge it by seed tests plus real replies, not Instantly's warmup score.
quick question
How do you get people on a call after getting a positive reply? After a lot of tweaking and testing, I finally got my cold email copy to consistently generate positive replies. But I’m struggling to turn those replies into booked calls. What I’m doing right now: - As soon as someone replies positively, I respond and ask them to book a call using my booking link. - Alternatively, I suggest two specific time slots and ask them to choose one. Am I doing something wrong here? Do I need to follow up 5–7 times after a positive reply to get them on a call, or is there a better way to handle this stage? I’m honestly not sure where I’m going wrong. Unfortunately, I don’t have a huge budget to keep these campaigns running. They’re costing me around $300–$400/month, and so far I haven’t generated a single sale. If anyone has experience with this and can point me in the right direction, I’d really appreciate it.
2 likes • 3d
You are not crazy, this is where a lot of campaigns leak money. A positive reply is not a booked-call signal yet. It is permission to diagnose. Ask one sharp question first, then make the call feel like the obvious next step. I would use: "Totally. Before I send times, what are you currently doing for X and what would make this worth fixing?" Then if the answer is real, send 2 specific times. Follow up a few times, but do not turn every positive reply into a calendar-link shove.
Databar.ai? (Clay.com alternative)
Has anyone used it? Is it a credible substitute for Clay? Any glaring limitations that you've noticed? thanks in advance
0 likes • 4d
Databar can work if the job is simple: pull data, enrich it, then push it into a sheet or CRM. Clay is still better when you need weird branching, provider waterfalls, and custom logic. I would test one narrow workflow in both and judge by usable leads per dollar.
🚨 A client pulled 16% reply rates last month
Not through personalization. Not enrichment. Not some clever AI angle. They just emailed people who don't get cold emails. Here's the part nobody says out loud. Apollo, ZoomInfo, all of them scrape the same contacts off LinkedIn. Then every single one of us runs the same filters on top. Under 100 employees. Decision makers. Industries you think have money. I'm on that list. I get around 100 cold emails a day and I've got a filter that dumps every one of them into a folder. There is no cold email on this earth you could write me that gets a 10% reply rate. None. A restaurant owner who sees one cold email a day? Completely different conversation. New video is up and it's the full breakdown: 📍 Why swapping Apollo for Google Maps data alone takes you from 1% to 3-4% 👤 Owner emails vs role based emails, and when info@ is genuinely fine 🎥 52,000 YouTubers with a real email attached, filterable by niche 📱 Instagram bio scraping (1.5 million profiles with fitness, gym or health in the bio) 🎁 The easy yes offer behind the 16%: a welcome box, all they do is say yes Watch it here 👉 https://www.youtube.com/watch?v=ja1WknkOX-I Copy and offer are still the most important things by a mile. Fix those first. Then stop sending them to people who are already drowning in cold emails. First month on Consulti is free right now and that link expires in a few days. It's in the description.
0 likes • 5d
Diran, bounce rates are usually fine if the scrape source is clean and you verify twice before upload. The mess is not the bounce rate, it is all the bad fields: wrong owners, closed businesses, shared inboxes, old directories, weird formatting. I would rather clean a local list for 3 hours than fight 10,000 people getting the same Apollo pitch.
1 like • 4d
Good question Ahmed. The point is not to scrape low-quality leads, it is to find leads who are not drowning in cold email yet. For your use case, that actually works in your favor. Most influencer platforms and directories only get hit by people who already know to look there. A brand that is not on the radar of every agency is not a broke brand, it is an untapped one. The filter is still the same: are they running paid ads, do they have a product worth promoting, do they have budget signal. Scarcity of outreach does not mean scarcity of quality. It means your email is the only one they got this week.
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Jay Feldman
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@leadgenjay
Lead Gen Jay here - YouTube's leading expert in AI Automation and B2B lead generation. Founder of Otter PR (2x Inc 5000 Winner) and NextWave.io.

Active 3d ago
Joined Feb 27, 2023
Miami
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