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1 contribution to The Facebook Ads Lab
Meta Ads Behavior 🙋‍♂️
Hey everyone, I've been running meta ads for a while now, and much more recently i've been noticing very specific behavior that I can't seem to understand. I'll create a new campaign with new ads and it'll start getting results usually for 1-2 days. Most of the time there's a few creatives that are clear winners; however, very quickly meta stops giving them spend, they stop getting results, and the entire campaign begins to decline significantly. This has happened to me multiple times now - exactly like that. Very different from how my experience with Meta used to be
0 likes • Jun 18
@Nathan Joshua In some cases haven't made any changes, in others turned off the campaign after about a week or so. Budget was on average just $20/day - I've seen it happen with both purchase and lead campaigns. For purchase, it'll get like 3-4 on the first couple days and be doing well, then nothing. Similarly, with the lead campaigns the creative would get like 7-8 leads on the first day, and then nothing. To your last point, how would that be?
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Aadil Abbas
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@aadil-abbas-7681
Engineering. Lifting. Community Building.

Active 15m ago
Joined Jun 2, 2026