I’ve just completed my AI Website Lead Generation & Qualification Chatbot built with n8n, AI Agent, Groq, Simple Memory, Structured Output Parser, and Google Sheets. The goal was to build a chatbot that can interact with website visitors, understand their business requirements, collect lead information, qualify the lead, and store/update the lead in a Google Sheets CRM. 🔹 What it does The AI collects and structures information such as: - Name & Email - Company / Business Name - Business Type - Lead Source - Service Interested In - Business Challenge - Current Process - Lead Volume - Budget - Timeline - Lead Temperature - Buying Intent - Qualification Status I also implemented a one-question-at-a-time rule, so the AI doesn't overwhelm the visitor with multiple questions in a single response. 🧠 Lead Qualification The system qualifies leads based on: Name + Email + Company + Business Challenge + Timeline It also classifies leads as: 🔥 Hot 🟡 Warm 🔵 Cold and determines their Buying Intent as High, Medium, or Low. 🔄 Lead Database Logic I connected the chatbot to Google Sheets as a simple CRM. The workflow checks whether the lead already exists using the conversation's Session ID / Lead ID. Existing lead: Get Row → IF → Merge → Update Row New lead: Get Row → IF → Append Row This allows the workflow to update existing conversations instead of creating duplicate records within the same session. 🛡️ AI Guardrails I spent a lot of time improving the prompt so the AI: - Doesn't guess missing information - Doesn't invent company names or lead sources - Preserves the visitor's actual budget and lead volume - Doesn't confuse business type with company name - Doesn't make unsupported claims about integrations or capabilities - Asks only one question at a time 📚 Biggest Learning One of my biggest takeaways from this build is that an AI Agent is much more than just connecting an LLM to a workflow. The prompt, memory, structured output, data mapping, qualification logic, database logic, and conditional branches all have to work together.