I'm so excited for this because I'm about to give you guys a major level-up! Starting in September, you get to pick the brains of top marketing and sales experts across different channels who can help you land more clients. Here's how it works: Each month I bring in an expert. You show up with your questions. Not a presentation you sit through. You get to ask them how their expertise applies to your business and your situation. Every expert I bring in connects back to LinkedIn. Building your online presence. Getting in front of the right people. Turning that attention into clients. And we've already got 2 experts lined up for next month: Wednesday, September 3rd: James Brackin Podcast guesting. How to get booked on shows your ideal clients actually listen to, and what to do with that appearance once it's live. Wednesday, September 17th: Jeff Abracen Business storytelling. How to tell the stories that make people want to work with you instead of scrolling past you. Start thinking about what you want to ask. Drop your questions in the comments ahead of each session, and I'll make sure they get answered live. We're gonna do these at noon EST. Lunch-and-learn style.✌️

Hi @Danny DelVecchio ! Based on last week's call, here's where I'm at: 1. Updated my LinkedIn banner, headline and About me section 2. I've started cleaning up my Features section (removed all the old posts that performed well) and replaced them with links to (1) a free resource in exchange for their email address and (2) a link to a Discovery Call. I'm still working on a bridge (maybe a free workshop). Once I've decided on that, I'll upload a link to that as well. 3. In terms of implementing your TLC method, I've made sure that my posts this week all have a link to my lead magnet. That's all for now. See you next week!

Really happy to see so many people out today! Let's keep it coming. I'm gonna start sending out these recaps from each meeting, with takeaways from the office hours. I will also link back to the original meetings. I'll also add these in the classroom under the archives. Missed it or want to go back? Watch the full recording here. 1. Warm them up before you ask for anything The gap for most people is the space between "they accepted my connection" and "here is my pitch." Fill it. Send a short voice note that says thank you, and let them know you are happy to be a resource. That is it. No ask. A voice note beats text right now because people are tired of what sounds automated. 2. Give something before you diagnose anything Before you try to find their problem, hand them something useful. Pick one resource you can send to your ICP every single time. Send it, then let the conversation open on its own. 3. Commenting is not worth 30 minutes a day anymore Ten minutes, tops. Reply to your own comments. Return the favor to one or two people. That is enough. Nobody has ever hired me because they saw a comment I left. The people leaving heavy comments right now are mostly prospecting or they are bots. 4. Story, then lesson, then call to action The posts that work follow one shape. Tell a short story. Pull one quick lesson out of it. Point people to the next step. Your link does not have to sit at the bottom. Weave it into the story where it fits. 5. Sell the result, not the thing you do Nobody wants an email marketing strategy. They want 100 new subscribers a month. Nobody wants a content system. They want clients. Say the outcome out loud in your headline, your banner, and your call to action. 6. A lead magnet and a trust bridge are different A lead magnet captures an email. A trust bridge has more time with you on the other end of it. A masterclass is a trust bridge. A workshop is a trust bridge. A one to one call is a trust bridge. Trust gets built by spending time together, so build the path that gets you time.

So I've been talking about how to treat the LinkedIn algorithm like an employee. The employee has one job: to get YOU in front of the right people. But in order for the employee to do a good job, you need to provide it with training. And one of the things that you can do to better train it is to fix your About Section. Watch the video, run through the exercise, and thank me later! 😁 https://drive.google.com/file/d/1Ir9IwNv6W0fO9tUUI6JQPELBtmIplVui/view?usp=sharing

I made a video today to share some of the BIG changes that are coming to the community. You guys are gonna love this. 😁