Hey all, I'm Sachin from Northampton, UK 👋 I run growth for a hair and skincare brand my wife started in our kitchen. We sell on Shopify and TikTok Shop, with Meta as our main paid channel. Right now I'm focused on scaling creative on Meta and getting GMV Max working properly on TikTok Shop. Here to learn from people a few steps ahead, and happy to share what's worked for us. Good to be here!