I've been trying to think of a way to share moments like these in a way that doesn't feel like a brag. Unfortunately, I feel like it's almost impossible, but considering we are a close community of producers aiming towards more income, I think it's important to share what's possible. When I was charging £300 to produce a song 10 years ago, I was terrified to jump up to £600. I was even more terrified to jump to £1,200. That slowly crept to £1,500, then £1,800, then £2,100, until it settled at £2,400 recently. Fast forward 10 years, and I'm sending invoices out for £47,000. Admittedly, these big chunks only come a handful of times in the year, but that's because I know my avatar. I've created a killer offer, and I've gained the confidence over those 10 years to be bold. For full clarity, this is to use the same production skills I use for artists, but to create music directly with a creative director at a brand. This is not sync. This is doing a pitch, doing sales calls, nurturing the relationship, and much more to land this paycheck. Same skills we teach in StudioLand. The reason I started StudioLand was to make that timeline much shorter for you guys to get to where you want to be, also, maybe get you there for the first time, charging any money at all. The number doesn't matter. The process does. If you're at the £300 mark now, there is every chance you can get to the £47,000 mark at some point down the line. It doesn't stop there. My biggest paycheck to date for a piece of music is £105,000. MENTAL! Yes, I'll be going for a beer to celebrate because I'm human and this is a great moment in the month, but I am also sharing this to say to you that I have firsthand experience in charging decent money to produce music. If you're ready to take that leap and you know all you need is to be around people making it happen, I can give you all the information and all the secrets I have. All you need is the drive, the commitment, and the belief that it is possible to do this as your career full-time, and nothing else.

Yoo! I’m just coming fresh off a video chat with my next potential client. It went well I guess since I did not have to raise the payment issue, it was the client asking me to deliver a quote. I’m quite firm on my pricing when it comes to Ghostproductions but I’m hitting new ground here as a producer. Is there a way we can discuss this quickly? Here is fine ☺️

When was the last time you raised your rates? What gave you the confidence to say the bigger number?

If you were going to choose one service that you have provided before, that felt well within your abilities, what would it be? I like to think about this because a lot of you are here because you want to increase your income. The easiest way to do that initially is to stick to what you know, and package it well to the right people. It's a simple as that. Beast at tuning vocals? Do it. Legend at mixing? That's the one. Can help artists track their vocals remotely? Start there. It doesn't have to be a whole full service to start with. The art is in knowing your audience, and then creating that into an offer that is undeniable to them. That's what Carl and I are good at. And we want to coach you through that journey to save you wasting time, and get to making you money quicker. THEN expand on what you do. If you get bored easily, chances are you're trying to offer too many things at once. What do we do that keeps us on track? We help music producers increase their income. Simple as that. So comment below, what's one service you do really well, share with the community, maybe somebody here is in need of that service in their team 👇🏼 PS Here's a quick little win today from George in our community. 2 booked this WEEK! and money in the bank.

My name is Alex aka Sopht. I’m building this business from the ground up after securing my first deal with a client. Im currently working on finishing this 5 track deal for this client, starting a new commission for a festival as well as putting together a live act for clubs for another festival. I’m also part of a collective that fights for the inclusion of ppl with disabilities in the club scene and electronic music in general. We run a label, throw parties and play shows/Dj Gigs. I’m working with my friend Andi, helping him produce his own music and we also have a live act by the name of Ohnmacht together..