Quick data point from our German market research. Gut Health on Amazon Germany: $4.64M/month across 6 sub-niches. It's the #1 supplement category by revenue. Same niche on TikTok Shop Germany: roughly $30–50K/month. That's a massive gap between proven demand on one channel and current revenue on another. Two ways to read this: Either the niche doesn't translate to TikTok Shop — or it's simply too early and the category hasn't caught up yet. We're betting on the second. The demand clearly exists in Germany. It just hasn't found its way onto TikTok Shop at scale yet. That's exactly the kind of window that closes fast once brands notice it.