Hey everyone, I’m looking for some advice on B2B outreach. I’m building [PhishNode.org], a cybersecurity platform for organizations to help their SOC/security teams triage and analyze phishing emails. The challenge I’m facing is that the people who would actually make the purchasing decision are usually CEOs, Heads of IT, CISOs, security managers, etc. They’re not necessarily very active on social media, so the usual approach of posting content and waiting for people to find you doesn’t seem ideal. For those who have sold B2B products to companies before: how do you actually reach these kinds of decision-makers? Cold email? LinkedIn? Direct outreach to companies? Industry events? Partnerships with MSPs/MSSPs? Would appreciate hearing what has actually worked for you.https://phishnode.org/