Hey Team.. I’m hoping this is a quick fix. I joined the Skool group back when premium features were first introduced. Today I’ve seen a email to say my subscription has been cancelled? I remember Jake saying that one of the perks of signing up at that time was that we wouldn’t be expected to pay the price hikes in the future. I haven’t been as active due to personal reasons but I was still accessing things here and there and was still happy paying what I was. I’ve noticed the paid options are not a lot higher than they were before.. can I please get my old subscription back?

Three days into Implementation Playbooks. I want to know what came out of it. Not what you watched. Not what you understood. What did you actually MAKE? - An animation you finally got working? - A folder structure that finally makes sense for your AI setup? - A browser workflow that's saving time? - Or something else entirely? Drop it below. Doesn't matter how small. Some of the most useful things in here started as the smallest outputs. And if you got stuck on a step... Don't sit there spinning. - Bring it to the Clief Notes AI - Bring it to the next call - Go back to the lesson and figure out WHERE you got stuck. That's part of the build. The roadmaps aren't here to make you feel like you completed something. They're here to make sure you walk out the other side with something you can actually use. Drop what you built below. 👇

Someone posted a few days back that they were still confused about ICM — like, actually confused, not "give me the elevator pitch" confused. Got me thinking. That's what got this made. There are many resources here, though I would ensure one also went through and built a "folder structure" like Jake shows in Foundation 2. Once you build, it can support you along your learning and building process. This short video was inspired after I had an epiphany about playing with LEGOs as a child. Not because ICM needs a gimmick. When something isn't clicking, changing how you're looking at it usually does more than saying the same explanation louder. The video's really trying to land one thing: think about it in pieces, not all at once. Two central ideas specifically, before anything else matters. One stage, one job. A folder should do exactly one thing. Plain text as the interface. Everything's just files. Open any of it in a plain text editor and you understand exactly what's going on. That's not an accident. It means you're never stuck if a tool changes, and it means anyone — you, a teammate, an AI — can pick it up without needing the same software you used to build it. Those two concepts, more than the rest, are the ones worth sitting with before anything else clicks. If you want the fuller version of how I simplified it — what the actual folder structure looks like, worked through with a real example — there's an article that goes further than the video does. Article: https://thequietai.com/writing/icm-as-lego What part of ICM is still fuzzy for you?

In the last video Jake pinned to the group, I talked about the customer journey framework + how to sell ICM folder structure with quick wins first, making it a natural upsell. I mentioned you have 2 paths: 1) walk them up the customer awareness ladder (which works but is a longer journey) 2) Solve a quick win by fixing a current pain and I gave you "3 laws" pretty much every SMB is breaking If you missed that video you can click here to watch it I recommend you start there, it lays out the framework, and this video will make much more sense for you. [If you haven't seen anything from me yet, Jake gave me a shoutout a few weeks ago on my ICM folder structure simplified, the way I had to break it down for myself: click here to watch that one ] In this video I show you the other fork in the road, #1. How to build a cold e-mail machine and the "reverse lead magnet" (basically a min saas) that will book you appointments because you've moved them from unaware to aware. This step cost money, it's more technical, and a lot more things can go wrong. But, when done right, and it gets honed in, it works and with ICM it will easily work at scale. I show you who I use and why and how you can use this cadence to find, outreach too, and get newly "aware" business owners to reply with you because you're offering a tailored audit of their business (but it's automated with the mini saas) I only show things that I use, and I am an affiliate of the resource mentioned but it is not a driving factor for me to show you (the same way I am an affiliate of Jake but it's not why I share or speak of ICM everywhere) I show you the old way and my credits I'll never use and the new way which takes the old way, puts it into 1 dashboard, and is built by an INC 5000 company that does nothing but cold e-mail. 95 percent of the work is done in Claude Code. I only have to check the emails written (it uses my skills) and the mailboxes to turn them on.

Watch me walk step by step through an ICM workflow I use every day. Very basic and a great starting point for anyone to mimic who regularly has meetings. Nothing glamorous here just going through the markdown files and showing you the context that actually gets me consistent, easy results.