Everyone wants $10 motivated seller leads, but if you're running broad volume campaigns in a competitive market like Orange County or TX, you're just paying Facebook to send you disconnected numbers and tire-kickers. I was burning $500 a week on trash leads until I tightened the constraints. We switched to Target Cost bidding and installed 'The Frictionless Filter' on the backend. Before a lead even hits the CRM, the filter automatically scrubs listed properties and runs an SMS verification. Now, we're converting at 18 leads per contract because we only talk to actual, motivated sellers. Are you guys struggling more with the CPL (cost per lead) or the actual contact rate?