This is personalized email i am sending - What i saw in their Facebook ad ( as i am giving fb ad services ) - Don't know what to put inbetween them ( tell them to test these type of creatives , what format will come here ) { I need something sollid here what to write for them ) - And then CTA of ( i have 3 ad concepts i 'd test first for your brand want me to send them over ? The Final Email Saw your Recon Hat ad built around the “creative athlete” idea. The product details are clear, but that idea could go much further. I’d test short videos showing the hats during training, travel, and everyday creative work, with close-ups of the fit and materials. { tell them what they have to test the give away knowledge strategy } I have 3 ad ideas I’d test for (brand) Want me to send them over?