New Episode Up! Million-Dollar Trainer Pete Cerqua returns to the pod to talk about the one thing that’s non-negotiable if you want to have a seriously successful strength training business: world-class customer service. He walks you through why, how, and all the details that matter. Plus, marshmallows. Watch it now ━━━━━━━━━━━━ 01:39 - Why is Alex Hormozi copying Pete Cerqua? 02:56 - Richard Berle, legendary strength trainer from New York 07:03 - What’s the biggest challenge for fitness business owners right now? 08:04 - How to get more prospects through your doors 10:33 - Never look desperate 11:51 - Strength training businesses are like restaurants — what kind is yours? 14:13 - What great customer service looks like in practice 19:42 - Lawrence’s experience in hospitality (and his losing record against gravity) 22:16 - Why Pete’s business did better when he hired trainers with no experience 24:55 - You NEED to experience a high-end restaurant at least once as a fitness business owner 27:38 - Business lessons from high-end marshmallows 31:26 - The right way to include storytelling in client experiences 34:54 - Manners matter more than people realize 37:14 - You should really get to know your clients 43:06 - Common mistakes you need to watch out for 46:22 - A great example: Timesaver Strength’s Steve Berthiaume 50:00 - Does it matter what equipment or studio setup you have? 52:11 - Another great example: MaxStrength Fitness’ Jeff Tomaszewski 53:31 - Stopwatches, clipboards, and analog versus digital 56:49 - How much tech is too much tech in a client session? 1:01:08 - On optimal stopwatch usage ━━━━━━━━━━━━ - Pete Cerqua | Resistance Exercise Professionals (REP) - Richard Berle | Body by Berle - Steve Berthiaume | TimeSaver Strength - Jeff Tomaszewski | MaxStrength Fitness

Discover Strength CEO Luke Carlson talks about the quiet gold rush that’s happening right now in the fitness industry and how you should set yourself up to take full advantage of this wave of growth — watch the episode here ━━━━━━━━━━━━ 00:00 - Episode Preview 01:58 - “The middle” — where fitness businesses go to die 07:16 - What is the HFA Global Report? 08:38 - A good way to think about your competitors 09:54 - The fitness industry isn’t just recovering, it’s growing 11:11 - Many are seeing strong margins and profits 12:28 - More clients are now seeing fitness as a necessity 16:57 - The motivations for becoming fit have changed 19:14 - Good news for strength training businesses 20:49 - Shifts in strength training (and how to talk about them) 21:50 - The types of fitness businesses that are doing very well 25:31 - Single-site businesses VS multi-site businesses 26:36 - Humans in strength training can relax… for now 27:46 - Fitness is moving into healthcare 31:00 - The risks of becoming distracted by these trends 33:29 - Is there any data that would be cause for concern? 34:16 - Community might be the next big competitive advantage 38:14 - What about strength studios, specifically? 40:44 - A case of a fitness business that got things wrong 41:49 - Many of today’s fitness consumers have multiple memberships 43:46 - Strength studio client tenure is increasing 46:46 - How big box clubs are responding to studios right now 48:27 - It’s a good time to be running a strength studio 50:19 - Exercise is NOT just for healthy people ━━━━━━━━━━━━ - Luke Carlson | Discover Strength | Discover Strength Franchise - Health and Fitness Association (HFA) - How to Make a Few Billions Dollars - Brad Jacobs (book) - Global consensus on optimal exercise recommendations for enhancing healthy longevity in older adults (paper)

New Episode Up! EverStrongSF Founder @Abraham Williams talks about how he uses AI to operate a more efficient strength training studio and save on services, including using it to build his own client management software (among other things), and he also goes into how you can do the same for your strength studio — watch it now ━━━━━━━━━━━━ 00:00 - Episode Preview 03:29 - Does a tech guy regret building a strength studio? 07:08 - A life-changing event 09:17 - The road to recovery 12:59 - When business booms because your clients see your progress 14:11 - Fixing EverStrongSF’s problems and challenges 19:34 - Session types 21:58 - Fixing problems with sessions and internal systems 25:47 - Abe’s big tip on using Stripe and building your own systems 33:07 - The best practices don’t matter if you don’t execute 34:08 - On negotiating fees 39:19 - On using AI to build software for your business 42:47 - How Abe’s programs work 44:53 - Software as a Service (SaaS) is going away 46:32 - On using ARX machines and its effect on clients 57:22 - On changing target markets and ideal clients 59:36 - On marketing, getting clients, and business growth 1:05:42 - A big problem Abe had with Wellness Living 1:07:14 - On using AI to build your website for you 1:11:37 - On how AI can help make you more efficient and profitable 1:14:23 - On location and attracting the right type of clients 1:17:50 - Abe’s parting thoughts for the AI/DIY-software-curious ━━━━━━━━━━━━ - Abe Williams | EverStrongSF - HIB 151 with Abe Williams and Mike Pullano

New episode up! This one is for anyone who’s thought about starting a strength studio but isn’t quite sure if they’d have enough in their budget for it — HITuni Founder Simon Shawcross explains how you don’t need as much as you think to get started and become successful. Watch it here ━━━━━━━━━━━━ 00:00 - Episode Intro 03:19 - Lower-budget options and advice when starting a strength training business 07:38 - Simon’s own experience starting out 09:48 - Could you start your own strength studio at home? 12:05 - Bodyweight and park-based training 12:51 - Advice on choosing your types of clients 15:55 - Finding your ideal clients and how to do marketing 18:02 - Your first few clients are closer to you than you think 21:08 - Equipment, tools, and resources ━━━━━━━━━━━━ - Get HITuni Certified Now (Use Code HIB10 at Checkout) - Simon Shawcross - How to Build Your Own Garage HIT Fitness Business (5-video series with Pete Cerqua) - HIB 127: Craig Hubert - How to Start and Grow a Mobile In-Home HIT Business - HIB 127 Supplement: Craig’s Workout Demo

Does it still hold up? Blain Duesing and Dr. John D’Ambrosio talk to Dr. Doug McGuff about the origin of Body by Science, how he strength trains today, and making smart adjustments to HIT workouts for different individuals based on their needs - watch it now ━━━━━━━━━━━━ 00:00 - Episode Intro 02:17 - Does Dr. Doug McGuff advocate drop sets or rest-pause? (On what inroad really means) 06:14 - Doug’s current approach to working out 07:54 - When should you increase the weight? 08:50 - What the trainer should look out for 10:08 - The challenge for many strength training clients (and the reason why some need higher reps) 13:44 - How female clients tend to respond in a heavy set 16:14 - When did Dr. Doug McGuff begin to recognize the value of strength training relevant to overall health and wellness? 20:00 - Why most doctors and nurses don’t appreciate strength training 21:02 - The health-enhancing power of strength training 24:41 - How strength training helps with Parkinson’s disease 25:46 - Osteoporosis and strength training 26:45 - Is steady-state cardio helpful in specific situations? 32:34 - The origin of Body by Science 36:29 - What Doug learned about how books get promoted 38:23 - Promoting Body by Science to HIT Studios 42:24 - Is there anything Doug wishes he had learned sooner? 45:18 - What Doug thinks of negative-accentuated training 50:34 - What does Doug mean when he says “the weight doesn’t matter?” 56:11 - On not locking out at the top of the movement 58:47 - On proper recovery between workouts 1:02:25 - Future plans and Dr. Doug McGuff’s advice: just work out ━━━━━━━━━━━━ Fitless Podcast Dr. Doug McGuff