Hey all! Joined this program about 2 ish years ago and wanted to report back with some lessons about my business and what worked for me. Hopefully these lessons will work for you as well, as most of them were extremely painful to learn, and I was so lost at the time so I'm hoping this will help someone who was in my shoes. I will talk about: 1. Answers to my previous questions 2. How I landed my first 4 figure sale (no gatekeeping) Looking back at my history in 2024, I asked 2 questions: 1. How are you actually practising coaching? I decided to enroll in an ICF accredited course. It was 6 months and I live in Vancouver, BC, so in north america it was recognized. I am not saying you need to go buy a course (that would defeat the entire point of this community), but what was invaluable was the small community and groups I had where we would meetup every sunday to practise peer coaching with each other, for 6 weeks. We would apply what we learned in the course, and do 3 way sessions (2 people coach each other, 1 person gives feedback). I learned very quickly from others. 2. How did you find your niche? For this, I got vague answers like "your niche finds you". I want to rephrase that: you niche does not find you, you attempt to go find it, guess, and eventually you'll hit something that resonates. For me, I was extremely interested in relationships. My path was: loneliness coach -> friendships coach -> relationships coach -> dating coach for asian men. I can talk more about how I got there if you're curious, but I'm sure what you'd be more interested in is.... How I landed my first 4 figure sale. The steps were simple, all followed from Alex Hormozi's content. 1. Identify your target audience. This is extremely important because if you do not know who you're targeting, you do not know what their problems are and therefore do not know how to "sell" your services to them. 2. Identify what "value" is to them. There's an equation for this which I'll go through below. 3. Do warm outreach. This means reaching out to anyone in your contacts list. I used Instagram primarily 4. Start for free. People don't know who you are and don't have a reason to trust you. Make it easy for them. Start free. 5. Once you've proven value to your free clients, start charging. I asked them at the end of a session, how would you rate the value you got out of this session from 1 to 10? And before they answered: what does a 10 look like to you? If you keep getting 10's, you know you can charge. 6. Do more warm outreach until you get more free clients. I reached out to about ~160 people before I got my first 4 figure sale.