I debated posting this because I remember when I first got married, living on 38th & California, and I was "broke" financially — but not mentally. That said, at that time I needed to get on my feet. I wasn't a great target audience for any offer that wasn't going to help me get back up for free or at extremely low cost. I purchased books, but I wasn't coaching-ready, and that's okay. I have a rule: I give to organizations that support those in need, but I don't market to them. I'm not a payday loan store. I remember needing a payday loan store, needing food stamps, and needing help affording things — but at that time I didn't need high-end consulting services. 🤷🏽♀️🤷🏽♀️ Somewhere along the way we've lost the plot. In the name of "don't count their pockets" we're accepting any and everyone as clients — and it's not the way to go. You can't tell an adult what to do, but you can be clear in your marketing about who you work best with and for… Build a business that allows you to give back, but don't sell to those in need unless you're selling a necessity. The one exception is if you can have an organization pay for your services. But even then, your buyer would have resources while the audience would not. That's okay, and that can work. Make sure your language attracts the right people. You need your customers to have longevity in order to stay in business. Nothing wrong with giving back, but give it. Don't risk your company's future on an audience that can't pay you for your services. 🔗 Join the waitlist NOW → https://www.blackwomensellevent.com?el=skool