A member asked how long to pause his campaigns after a bad bounce run, and what warm up settings to use. The honest answer is that the standard advice is a guess. Pause for four weeks and start again. Based on what? Not every blacklist is the same. Not every bounce or spam complaint is the same. Four weeks is a number somebody made up so they had something to say. Here is what I actually do. First, I take the decision away from myself. If your sending platform has inbox placement rules, set them up. A domain or mailbox lands on a blacklist, sending pauses automatically and warm up starts. It comes off the blacklist, or placement climbs back above 80%, and sending resumes on its own. No thinking. No calendar reminder. It is one of my favorite features anywhere in this space and the thing I miss most when a platform does not have it. Second, when I warm up, I go way past what is recommended. They suggest around a 30% warm up reply rate. I set it to 90%. They suggest 20 to 30 warm up emails a day. I run 50 to 100. Fair warning on that. The platform controls the warm up pool and the interactions, so setting 90% does not mean you get 90%. You are asking, not commanding. I have never seen a downside to asking for a high reply rate when the warm up pool is good. Keep sending volume low while warm up runs high. Take the thinking out of it and turn the dials up. Let me know your process in the comments.

Has anyone managed to improve deliverability to Microsoft accounts recently? I’ve tried practically everything: Outlook to Outlook Google to Outlook Heavy spintax Low sending volumes I’ve tried everything imaginable. Even so, I’m still seeing results that are significantly worse than those with Google or other ESPs. Have you found a strategy that actually works in 2026 to improve deliverability to Microsoft? Or do you think cold emailing Microsoft accounts has become so restrictive that it’s no longer worth it as a prospecting channel? I’m interested in hearing about your real experiences, tools, configurations, or changes that have made a difference.

Question to you awesome people. I have 6 inboxes from Google on 2 domains that are about 2 months old. After 30 days of warming, they were all fine so I used them for cold email. But after a couple of week, the Microsoft issue started. Anyone had a similar experience? What do you guys think happened and what can I do to resolve it? Thanks!

Keeping this with simple numbers, When sending cold email, 20emails a day per account, If I send the first email to the first 20 is that all I can do every day? Or can I send 20 emails to the first batch, then day 2 send 20 to another set of new leads and send email 2 to the first set and so on? Monday send 20 new to group A Tuesday send 20 new to group B, and send 2nd email to group A (40 emails) Wednesday send 20 new to group C, 2nd email to group B, 3rd email to group A Is this how this works or is it just strictly 20 per account per day? Thank you