@Brian Walsh thanks. For me, the first win is simple. The coach spots the moment a client's words and behaviour stop matching. Then they check it. They don't move on. A client agrees to call three prospects. The words say yes. The voice drops. They hesitate. That's drift from baseline. The coach asks: "What feels hardest about making those calls?" The client says: "I don't know what to say if they reject me." Now there's something real to work with. We rehearse that conversation. We agree one call before the next session. Just one. "Yes" isn't the finish line. The client has committed to the outcome, but the action still has a sticking point. The win is finding it, then agreeing a step they'll follow through on.