Tell someone they're not allowed to drink, and watch them rebel and rage. But explain the impairment across a number of areas that their regular alcohol consumption is causing, and suddenly the decision to at least cut back a little becomes more palatable. For most, the complete removal of alcohol is neither necessary or achievable - but a significant reduction can result in so much additional progress without more time or financial investment that becomes hard to ignore. Less is more when it comes to booze. But the occasional big night out can be a great compromise that makes the task more manageable long term. And all behavioral modifications should be done in a manner that prioritises long term sustainability!