The structure (5 parts) 1. Hook: One line that makes them stop. "I almost quit my job last year." 2. Context: What was happening? Two or three lines. "We had lost our biggest client. The team was looking at me for answers." 3. Turning point: What changed or what you realised. "Then a junior said something I will never forget." 4. Lesson: What you learned, in one clear line. "Answers do not always come from the top." 5. Bridge to the reader: Make it about them. "Who is the person on your team you have not listened to yet?" ------------------------------------------ Before you publish, check: ☐ Is it written for one specific person? ☐ Did I share my experience, not just advice? ☐ Can I say the lesson in one line? ☐ Would I stop scrolling for this hook? ☐ Does the ending give the reader something to think or do? If you tick all five, post it.