WE’RE BACK. And we have a HUGE course update. 🔥 We’ve been off for almost two months. Lots of work, some holidays, a home renovation, and most importantly, a lot of thinking about AI education. BECAUSE IT'S NOT WORKING Too much focus on shortcuts and quick money. Not enough on understanding AI, creative thinking and REAL professional work. So we’ve been working on a big update to the course: NEW REAL PROFESSIONAL CHALLENGES: Things are actually asked by real clients, plus reward system. 🏃 Sport TVC Art Direction 💻 Tech TVC Art Direction 🎬 CGI Animated Series 👰 Bridal 🪑 Furniture 🐕 Animals TVCs 🏢 Brand Films 📺 TV Series Intro NEW MODULES: 👗 Fashion Industry 💄 Beauty Industry 🎨 General Art Direction 💰 Pricing NEW QUICK TIPS: Not cheap paid by tools tips, but trick we actually find while doing real work. ⚡ Super Prompt Update ⚡ Video Prompt Agent ⚡ Selecting AI Models ⚡ Creating Agents ⚡ The Real Cost of AI Apps AND ALSO... 🧠 Mentoring 👀 Portfolio Reviews ------- The goal is simple. Less “click here, copy this prompt.” More understanding AI. More creative direction. More real-world constraints. More professional work. And this is just the beginning. LET’S FUCKING GO. 🔥

Hi @Hugo Barbera On a typical agency project, once you’ve finished the AI production, what are you usually expected to hand over? Is it mainly the final generated shots, or are you also expected to provide organised files, notes for post-production, variations, selects, references, or anything else the production/post team needs to continue the job?

Hi @Hugo Barbera - just a quick follow-up from my last question... how do you find their “champagne moment”? When a client tells you what they want, how do you work out what they really want to achieve? Are there any questions you ask that help uncover this?

Hi @Hugo Barbera when ad agencies approach you, do they normally ask for a day rate, or do you usually quote a fixed project fee? If they ask for a day rate, how do you handle it? Many thanks!

Hi @Hugo Barbera - I hope you're doing well. What makes a big client finally say yes to AI image production? Is it the image quality from your previous work, trust in you, speed, price, process, or something else? What have you found is the best most reliable way of getting a yes? Many thanks!