25 years in multifamily, and I am tired of one word. Stop calling the people living in our communities "tenants." A tenant leases office space, a retail storefront, a warehouse. That is a commercial relationship with commercial language. A resident lives somewhere. They raise their kids there. They come home after a long day and lock the door behind them. These words are not interchangeable. I've watched how language moves through an entire operation. When a property team says "tenants," the mindset drifts toward transactions. The maintenance call becomes a nuisance, the renewal becomes a negotiation, and the person on the other side of the door becomes a unit number. When a team says "residents," the mindset shifts toward service and accountability. In workforce and affordable housing, the people we serve already navigate enough friction. They deserve language that reflects the fact that our properties are their homes. That starts with one word. Resident.

Hope to see you on the call today!!! 11:30 central link is in the calendar. Last month we did 27k in revenue. Come be part of it!! We want to do this WITH you!

Loved every second thanks everyone for joining!

I’m right at 173 doors. 200 is my limit. Where are y’all at with doors? Some people here just starting to consider and I know some have more than 200. It’s so cool how different sizes can help with different goals. Excited and blessed that yall are here!

This one so true lol https://www.facebook.com/share/r/1Kp2NxkK12/?mibextid=wwXIfr