Day 1 1. People are selfish (no judgment). People consume content through the lens of “What’s in it for me?” One way to become successful as a creator is to create content that genuinely serves, interests, or helps them. 2. Being in the arena accelerates growth. It teaches you what to value. Once you’re playing, the game’s values begin to shape you. In content creation, once you start publishing consistently, you begin to care about hooks, editing, storytelling, and lighting because you’ve entered an environment where those things matter.

Hey! We just set up MANYCHAT - can you help me test the automation? Go to my Instagram and comment “PATH” on this post. It should send you the book straight away!

Unpacking Your Resistance to Systems I hate systems. Growing up I was Mr. Fuck the System. Thrown out of school, a few run-ins with the law, an ADHD, AuDHD approach to life where I really didn't want to be told what to do. When I started trying to build a business, that identity created problems. Being overly married to the rebel identity, to the point where you can't even follow your own rules, makes it hard to build anything sustainable or impactful. What a system actually is Eventually I nerded out on systems and realised a diary is a system. A bus timetable is a system. The river and the trees are systems. Your liver, your brain, your nervous system are systems. A system is just a collection of parts connected together to serve a specific purpose. To grow an audience and have an impact, we need both habits, which are repeatable behaviours, and systems. None of that happens if our inner teenage rebel is still kicking and screaming at every step. How to work through it Journal on these four prompts to dig out any unconscious blocks: 1. Which systems have hurt you or let you down in life? School, medical, judicial, whatever comes up. 2. What actually happened? Write the detail. How did it feel, how was it harmful. 3. What did you decide about systems, structures, hierarchies or rule-based environments because of it? 4. How has that decision stopped you from getting your work out into the world? What's next When you're finished journaling, comment below with your biggest insight.

OY! Hope you didn't think we were just going to learn some cool concepts, did you? The purpose of this course is for you to get practice. What the challenge actually is: post one video a day on the internet for 21 days. I know what you're thinking, that's a lot. It's not. We're not trying to go viral, we're not trying to win any kind of internet challenge. We just want one short video posted every single day for 21 days. I don't care if no one watches it. I don't care if it's not on brand. I don't care if you've done this before. Just post. The point is to practice the art of sharing our ideas, putting them out into the world, and letting go. If you're in, I want to hear it. Comment below: challenge accepted.

Hey folks, I'd love to see your Social Media accounts. The work you've done so far and the work that might be coming in the next weeks - also as an inspiration and push for myself. You can add your SM links in your Skool profile. Some of you did already, others didn't. Let's go!