25 years in multifamily, and I am tired of one word. Stop calling the people living in our communities "tenants." A tenant leases office space, a retail storefront, a warehouse. That is a commercial relationship with commercial language. A resident lives somewhere. They raise their kids there. They come home after a long day and lock the door behind them. These words are not interchangeable. I've watched how language moves through an entire operation. When a property team says "tenants," the mindset drifts toward transactions. The maintenance call becomes a nuisance, the renewal becomes a negotiation, and the person on the other side of the door becomes a unit number. When a team says "residents," the mindset shifts toward service and accountability. In workforce and affordable housing, the people we serve already navigate enough friction. They deserve language that reflects the fact that our properties are their homes. That starts with one word. Resident.

SUNDAY AUGUST 23!! 🔗⬇️ 🌰 FINAL CALL: The Acorn at Homewood Investment Opportunity We are entering the final days to invest in The Acorn at Homewood, a 60-unit apartment community — and the offering is nearly fully funded! 🔥 Join us for a special Zoom call to learn why we believe this value-add multifamily asset represents a compelling opportunity, hear the business plan, meet the team, and get your remaining questions answered before the investment window closes. 📅 Date: SUNDAY AUGUST 22 ⏰ Time: 5pm Eastern 💻 Zoom: https://us06web.zoom.us/j/85130397192 Capital availability is limited, and time is running out. If The Acorn has been on your radar, this is the time to take a serious look—not after the offering is closed. 🌰 Strong asset. Clear strategy. Limited remaining availability. Reserve your place on the call and complete your investment review today. All investments involve risk. Review the official offering documents carefully before making an investment decision.

TONIGHT AT 7pm! August 19th! Hi all! Join @⁨Jennifer Tuggle and @Arthur Lyons ⁩ to learn more about a strong value-add Multifamily deal in AL. We are close to our raise goal and your last chance to invest is very soon! Join us tonight! https://us06web.zoom.us/j/88527622241

🔗⬇️ Curious About Multifamily Real Estate? Join The Value-Add Multifamily Club and discover how experienced investors evaluate apartment communities, analyze deals, and think like long-term owners. 🎉 ✨ We'll cover: 🏢 Value-add investing 📊 Underwriting made simple 🔍 Finding opportunities & avoiding risks 💰 Financing & capital stacks 🤝 Learning alongside a community of like-minded professionals 💵 You don't have to be an accredited investor to join! 🎉And we have a deal to vote on as soon as you join! Doesn't get better or easier than that! 🎉 A FRACTIONAL Investment Club is an exciting way to expand your knowledge, ask questions, and gain real-world insight into multifamily investing in a collaborative environment. 🌟 📅 Join us on Zoom! 🔗 https://us06web.zoom.us/j/89652067351?pwd=dtMc7HwkJPPITck07kEeYYTIUatHld.1 ☕ Bring your curiosity. 📒 Bring your questions. 🚀 Leave inspired. We can't wait to welcome you!

Hey y’all! Tomorrow night’s call is shaping up to be a good one. → A live look at a deal raising through crowdfunding / fractional investing → Real capital-raising tactics from someone actively doing it → Plus: an exclusive offer available only for those that attend tomorrow’s call 7:30 PM EST on Zoom. Register here: https://luma.com/bud9cz94 See you tomorrow.