@Rr Rr mostly I see that’s is helpful in new accounts where things are just starting. Generally though I’ve seen just picking one or two options can be helpful. 👌 Mostly for that though I like to use a value added lookalike audience if possible.

@Rr Rr Great question, and this is actually one of the biggest mindset shifts from the old Meta ads playbook that media buyers used like 10 years ago to the current one — so I want to give you a more thorough answer. Short version: don’t test audiences against each other. Test creative frameworks inside ONE broad ad set. Here’s why, straight from Meta: 1. Meta’s official best-practices framework (Performance 5) lists “account simplification” as pillar. I highly recommend reading Performance 5. Fewer ad sets with broader audiences = more conversion data per ad set = the AI exits learning phase faster and optimizes better. Splitting your budget across Custom / Lookalike / Broad ad sets does the opposite — each one starves for data. 2. Meta has a Help Center article literally titled “Combine ad sets and campaigns to reduce audience fragmentation.” It’s such a common mistake that Ads Manager has a built-in automated rule to detect it and merge your ad sets for you. 3. Your Custom and Lookalike audiences already live INSIDE broad. So a 3-way audience test means those ad sets overlap and compete against each other in the auction — Meta’s overlapping audiences doc warns this hurts delivery. The way delivery works now, your creative IS the targeting. The hook, the angle, the message — that’s what tells the algorithm who to find. So put your testing budget where it actually produces learnings: distinct creative frameworks in one consolidated broad ad set. That test compounds. An audience test just fragments. Sources if you want to go deeper: • Performance 5: https://www.facebook.com/business/news/meta-performance-5-techniques • Audience fragmentation: facebook.com/business/help/2419480091640105 • Overlapping audiences: facebook.com/business/help/1679591828938781

@Crystal Moore Thanks! You guys have such a cool school!

@Rr Rr welcome in! I regularly bash my head in when I learn open claw 😂