I keep getting asked this question, so I want to share my perspective based on my own personal experience. 𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁 𝗮𝗻𝘀𝘄𝗲𝗿? 𝗡𝗢. 𝗬𝗼𝘂 𝗱𝗼 𝗡𝗢𝗧 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗿𝘂𝗻 𝗮𝗱𝘀 𝘁𝗼 𝗯𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝘄𝗶𝘁𝗵 𝗞𝗗𝗣. But that doesn't mean you shouldn't consider them! Now, before you go running off to turn on Amazon Ads, hear me out. I'm not saying you should start advertising the second your book goes live. In fact, I recommend doing your own organic marketing first. Learn how to promote your book, get it in front of readers, and start building some momentum. I personally like to see at least 𝟮𝟬+ 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 on a book before investing in advertising. Once you've established some social proof, why not give ads a try? And no, you don't need to spend thousands of dollars! Even a $𝟭𝟬𝟬 𝘁𝗲𝘀𝘁 𝗯𝘂𝗱𝗴𝗲𝘁 can start giving you valuable information about whether your book is gaining traction. You might discover that ads work well for your book, or you might realize there's something you need to improve before investing more money. 🚀 Here's Where My Mindset Is Different…𝗜'𝗺 𝗻𝗼𝘁 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗵𝘂𝘀𝘁𝗹𝗲 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗲𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝘀𝗮𝗹𝗲. 𝗜'𝗺 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗦𝗬𝗦𝗧𝗘𝗠. Think about it. You spend weeks or months researching, writing, formatting, publishing, and marketing your book. But what happens when you're ready to move on to your NEXT book? Are you going to spend every single day manually promoting the last one? And then the one before that? And the one before THAT? 😅 That's not the kind of business I'm trying to build. I want my books to continue generating sales while I'm working on other projects, spending time with my family, or simply enjoying life. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘀 𝗮𝗿𝗲 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝗺𝗮𝗸𝗲 𝘁𝗵𝗮𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲. They allow me to create a marketing system that doesn't require me to constantly show up and promote the same book every day. Of course, ads still need monitoring and adjustments, but they can take some of that daily promotional work off my plate.