Genuine question for this community because I’ve been struggling with this for a while now. How do you figure out your actual rate? Not just a starting number, but how do you know when to add more for an extra deliverable, when a retainer makes more sense than hourly, when it’s time to raise your rate with an existing client versus just eating the extra scope? I keep running into this feeling where I look at everything I’m actually doing (the automations, the CRM builds, managing a small team, the content creation) and I think, I know this is worth more than what I’m charging right. But then it’s hard to actually put a number on it. Like, how much more? Based on what exactly? Time spent? Results? What the client can afford? All of it feels a little bit like guessing. And it’s not even about greed, I just don’t want to keep undervaluing myself just because I don’t have a clear system for pricing. I know I’m not the only one who feels this way. So, how do you all figure it out? Do you have an actual formula, or rules you follow? How did you know when you were finally charging what you’re worth instead of just what you were comfortable asking for? Would really love to hear how other VAs here worked through this, especially if you also went through the phase of feeling like you deserve more but not knowing how to translate that into an actual number.