@Isaac Scaling Publishing is just one major component. A book establishes the message, the content, the story, the impact, in a way that is lasting and can be distributed worldwide. But 1Train1 is ultimately about providing ongoing training and community to help you create lasting impact. One-on-one strategy sessions and the Monday mentor calls highlight the areas of: - Marketing - understanding how to position yourself, your message, your product, and your target audience. - Mindset - having the right perspective, vision, purpose, and service that delivers value to people - Creativity - using your own personal problem-solving ability, communication style, and personality to help your audience. Then that brings us us full circle, back to the Live Q&A calls every fourth Monday and other 1-on1 strategy sessions.