most companies think finding new customers is expensive It isn't... the expensive part is using the same databases as everyone else. when you rely on platforms like Apollo, Clay, or ZoomInfo, you're reaching out to decision-makers who have already received hundreds of sales messages. they're harder to reach harder to engage and every logistics company is competing for the same attention. A better approach is to build your own prospect research system. For example: > searches Google Maps for logistics companies that match specific criteria (freight forwarders, trucking companies, 3PLs, warehouses, etc.) > finds the right decision-makers > collects publicly available contact information > tracks every company you've contacted so you never reach out twice The outcome: > find qualified prospects faster > reduce research costs by up to 10x compared to buying large databases > start conversations with companies that receive far fewer sales messages The biggest misconception in outbound? finding prospects isn't the hard part finding prospects that nobody else is contacting is if you found this useful, like this post)