What always concerns me is we start to use/trust a business tool that aligns with our values, goals, budget, etc., and before too long their model changes, they consolidate their niche with a less preferred competitor, pricing changes (up, of course), and then we have to scramble to work around the changes or find yet another new alternative. Sort of like when Amazon, YouTube, etc. change their algos and creators/businesses with 100k's of weekly views and strong exposure to new users suddenly see a dropoff that kills their momentum and income.